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Latest Blog Posts

The Content Funnel Blog
#KeepingCRESocial by Sarah Malcolm: 6 Ways to Approach Controversial Topics on Social Media
#KeepingCRESocial by Sarah Malcolm: 6 Ways to Approach Controversial Topics on Social Media

The word controversial alone causes companies to cringe. They want their clients and prospects to associate positive feelings with their company, and they believe that touching any controversial topic will shatter all of this positivity they’ve worked hard to build. However, that just isn’t true.

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5 Online Marketing Trends You Must Know by Sarah Malcolm
5 Online Marketing Trends You Must Know by Sarah Malcolm

With the constant innovation of technology, steady flow of content and evolving consumer behavior, it can be challenging to navigate the sea of marketing trends these days. We’ve got you covered. Here are the top five trends every commercial real estate company needs to know.

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5 Tips for Staying Motivated and Productive This Summer
5 Tips for Staying Motivated and Productive This Summer

When the days are warmer and longer, everybody seems to struggle with the same problem--staying motivated during the workday. It’s something we can all understand. The summer months are slower, but that doesn’t mean they have to be less productive for your team. Take advantage of the downtime to recoup energy, reconsider strategies, and come up with fresh ideas for all four seasons! Here are five tips for staying engaged and productive this summer.

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Writing Property Descriptions With a Summer Slant
Writing Property Descriptions With a Summer Slant

The days are getting longer and neighborhoods are bustling with activity. For Sale signs are popping up faster than garden weeds. Yup, it must be summer time.

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#KeepingCRESocial by Sarah Malcolm: What About the Emoji?
#KeepingCRESocial by Sarah Malcolm: What About the Emoji?

A world without emojis is a world we don’t want to be a part of. They are a fun shortcut to expressing an idea or emotion and have become an extension of human communication around the world. It’s understandable--these cute little characters really know how to drive a message home. From emails to your co-workers to company tweets, the possibilities are endless! Here are some tips for staying professional while using emojis in your CRE marketing campaign.


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Everything You Need to Know About Working With A Sponsor
Everything You Need to Know About Working With A Sponsor

Commercial real estate developers often have to secure a lot of money quickly from multiple sources at a time.

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