7 Ways to Use Video in Real Estate Marketing

7 Ways to Use Video in Real Estate Marketing

What’s more engaging: a video tour of a development or slideshow of renderings? The research points to video. Incorporating video into all levels of content marketing is proven to boost engagement and brand recognition. With social networks offering live broadcasting, the increase of video email marketing, and more support online for video content, adding video is easier than ever--and it doesn’t just have to be for real estate tours. There are seven ways real estate professionals can use video in their marketing.

 

How to Recycle Blog Content

How to Recycle Blog Content

A great the blog is worth its weight in audience growth. One of the key tenants of content marketing is to publish where your audience lives. Not everyone is going to read a blog, or scan an infographic, or scroll through a slideshow, but if you can present the same content in multiple formats there are no limits to the audience you can reach. The best content can be repurposed continuously keep your brand top of mind. Use these different content formats to recycle your best blog content.

Content Marketing Spotlight: Coldwell Banker Commercial

Content Marketing Spotlight: Coldwell Banker Commercial

Coldwell Banker Commercial (CBC) delivers exceptional commercial real estate service on a global scale using leaders positioned in local communities. The 175 independently owned and operated CBC companies in over 47 countries help clients find commercial space for sale or lease. The company’s professionals are experienced service providers in acquisition and disposition, landlord representation, capital services, market research, property and facilities management, tenant representation. CBC represents all commercial real estate property types. Thanks to each CBC affiliated professional’s commitment to client success, the company is a CRE industry leader.

Feeling the Love: Valentine's Day Content Marketing Campaign Ideas

Feeling the Love: Valentine's Day Content Marketing Campaign Ideas

Make your customers melt with a charming Valentine's Day campaign. Yes, the real estate industry can design a creative content marketing strategy for the most romantic time of year. Valentine's Day is not about staring deeply into the eyes of a loved one, but making personal connections that resonate with others. Gain inspiration and ideas from other inventive Valentine's Day campaigns from content marketing leaders across the globe.

Video Email Marketing: The Next Big Deal?

Video Email Marketing: The Next Big Deal?

How can your email campaigns stand out against the inbox flood of retail deals, professional newsletters, and company promos? Easy! Combine the two hottest content marketing trends for 2017: video and email. Real estate content marketers know targeted email campaigns to boost their click-through and return on investment rates, and metrics are proving video improves those numbers.

You Need to Know These 17 Content Marketing Stats

You Need to Know These 17 Content Marketing Stats

What we love about content marketing is the constant evolution. New developments continue to stretch marketer’s creativity and keep the ways customers interact with brands fresh. Last year’s roll out of live video across social platforms, new user settings, and changes to news feed algorithms, has set up an interesting year for 2017. Research shows visual and video content continues to dominate. Keep these recent statistics in mind when revamping your content marketing strategy for the latest trends.

How CRE Professionals Worked in 2016

How CRE Professionals Worked in 2016

It’s back! The DNA of #CRE surveys commercial real estate professionals on who they are and how they accomplished their work. Started in 2015 by CRE industry leaders Buildout and the Broker List, the 2016 DNA of #CRE survey uncovered interesting details about the marketing practices of the CRE industry. They were right to point out that CRE is complex with niche markets (office, industrial, retail) and multiple properties (developers, investors, buyers, landlords, tenants) all in the mix.

Content Marketing Spotlight: CompStak Blog

Content Marketing Spotlight: CompStak Blog

Finding accurate comparables, or comps, is essential in the real estate business. Compstak helps commercial real estate professionals source the data they need for property pricing, appraising, investing, and more with its powerful lease comparison database. The free private exchange allows users nationwide to trade the comps they have for ones they need. The comps are anonymous, searchable and guaranteed to be accurate.

Need More Customers? Prioritize Your Website Over Social Media

Need More Customers? Prioritize Your Website Over Social Media

We have all spent years focused on growing our social network following. Workshops taught how to organically increase the number of followers on Twitter, gain business page likes on Facebook, and grow LinkedIn networks. Panel discussions cropped up across conferences nationwide debating the merits of a smaller, involved audience over empty followers.

How to Fix 5 Common Content Marketing Problems

How to Fix 5 Common Content Marketing Problems

Content marketing is not a one-size-fits-all solution. Each brand has a unique product and consumer base that informs the content strategy. That said, certain aspects of content marketing remain the same regardless of the field: quality content, scheduling, distribution, and others. With so many best practices, it's easy to make mistakes in your plan design. Luckily the most common most content marketing problems are easy to fix.

 

Content Marketing Spotlight: Adwerx Blog

Content Marketing Spotlight: Adwerx Blog

Adwerx specializes in digital marketing and brand awareness for real estate professionals. The company started in 2013 to provide effective and affordable digital marketing solutions for brokers and agents, mortgage lenders, and insurance companies. Using the same strategies as “big brands,” their online advertising places clients before local prospects based on the actions they take online.

5 Ways to Build Your Personal Real Estate Brand on LinkedIn

5 Ways to Build Your Personal Real Estate Brand on LinkedIn

LinkedIn is more efficient at building a personal real estate brand than other social networks. There are no silly cat videos or foodie posts clogging the feed. It’s focused on promoting your professional life and skills through the profile settings and publication feed. The image you craft through the profile photos, headlines, and accomplishments sells your business image. Use LinkedIn’s attributes to propel your real estate brand in a number of ways.

Content Marketing Spotlight: Blueprint by CBRE

Content Marketing Spotlight: Blueprint by CBRE

CBRE is a global powerhouse in real estate services and investment. More than 70,000 professionals serve clients around the world across a range of integrated services, including transaction and property management, investment management, appraisal and valuation, property leasing, sales, mortgage services, strategic consulting and more. CBRE Group, Inc. is a member of the Fortune 500 and was named one of Fortune Magazine's most admired companies

Is Twitter Dying?

Is Twitter Dying?

Twitter’s initial launch revolutionized social media. The real-time conversation spurred national conversations, fed national cultural movements, generated news stories, gave people access to places that regular journalists were barred from, and so much more. A decade later Twitter’s stagnating growth is causing social media experts to question the platform’s place in a changing content marketing world.