Virtual neighbors are the best kind of neighbors. Gain helpful advice and keep peeping busy-bodies behind the screen. An active social media presence bolsters any brand, but participating in the online community is the next step for thriving brands.
Not all social networks are created equal. The purpose and content posting capabilities naturally lend some platforms better to commercial real estate than others. Add in demographic considerations, plus how the company culture fits into social content, and selecting the right social network can leave your head spinning.
If user engagement is the most important metric you're using to measure your content marketing plan, then you should consider using interactive content. DemandGen report said 91% of business-to-business buyers prefer interactive, visual content.
Tooting your horn is a must when applying for an accelerator program, entering a competition, or during a client interview. The rest of the time, self-promotion is like one-man cymbal performance in a concert hall. Anyone who was sitting in the seats is guaranteed to leave–and fast! Apply the analogy to social media: how many clicks did you gain on the last post about how your awesome company is?
What brand doesn't want to be a leader in their industry? After all, the vast majority of customers prefer to work with familiar brands. Startups can transform from total unknown to the go-to industry source. Like all good things in life, be prepared to work for it. Even the unicorns started somewhere.
We all want engagement rates that are through the roof. How to get them? It starts with quality content, and from there morphs into delivering the content types readers prefer on the platforms they frequent. Research and consumer surveys do show that some content types earn more user likes, comments, and shares than other content types.
Surprise! Over half of content marketers are planning to use video marketing in the next year. Okay, maybe that number isn’t that much of a surprise for content pros in the know, but it is one of the insights in the 2017 Social Media Marketing Industry Report by the Social Media Examiner.
Now that mobile access to the Internet has surpassed desktop access, search engines are prioritizing mobile optimized websites. Content marketers must be prepared to shift content formatting and creation. Even if you are optimizing content for mobile, are you shooting yourself in the foot by making certain mistakes? Earn the best boost by avoiding these problems to help your website perform better on mobile devices.
Using content marketing for a real estate service means getting your product in front of real estate agents and brokers. Where are real estate professionals turning to learn about the industry’s latest developments? Besides industry-leading publications from the National Association of Realtors or Inman, there are real estate web publications that accept unsolicited submissions. Get your blogs in front of a wider audience with redistribution or syndication on the right channels.