Top #CRE Companies Killing it on Instagram!

Top #CRE Companies Killing it on Instagram!

Instagram has taken the social media world by storm with even main-stream companies using this once-considered-quirky platform to engage with their customers and drive significant traffic back to their businesses. “The ‘Gram” was previously considered a spot for sharing vacation photos and latte art but it’s now an important part of a comprehensive marketing strategy, even for CRE businesses.

Video Speaks Louder Than Words: Convert Your Blogs to Video

Video Speaks Louder Than Words: Convert Your Blogs to Video

Successful content marketers are always striving to reach new and ever-expanding audiences. Transforming quality content from one form to another provides two marketing benefits: 1) it breathes new life into marketing, and, 2) it attracts a new audience that prefers the new content type. Converting blogs into a video is a smart way to maximize content reach.

Earned Media Has Arrived (Finally!)

Earned Media Has Arrived (Finally!)

As any Gen Xer in the brand marketing business can tell you, the world used to be divided between PR, advertising and direct marketing. Advertising was what you saw in magazines and and on highway billboards, subway posters, or of course, your favorite Thursday night sitcom; direct marketing was the authentic-looking checks you’d receive in the mail from credit card companies.

4 Ways Content Marketing Will Improve Your Landing Page Conversion

4 Ways Content Marketing Will Improve Your Landing Page Conversion

A landing page might be the most important piece of content marketing. They are designed with a single purpose: convert visitors to customers. Until visitors arrive on a landing page, content marketing works to get consumers interested in brand engagement in some capacity. Clicking through to a landing page is that engagement.

Get More Bang for Your Video With Drones

Get More Bang for Your Video With Drones

What tactic could increase your email click-through rates by almost 100%? What identical strategy can improve your landing page conversions by 80%? If you said video, congratulations you’re absolutely right!  Video marketing may no longer be a secret weapon, but its results continue to be potent. One way to take your videos to the next level and stand out from the content crowd is incorporating aerial footage.