Is it really #PSL season again?! Any company that can create a season and a frequently used hashtag around a simple coffee with flavored syrup, must know a thing or two about marketing, right?
SEO. The three letters that breed panic in so many business owners and marketers. With all the white papers, courses and ads for getting your website “on the first page of Google,” it’s hard to know where to start when it comes to your SEO strategy. But we’re here to open the lid on the SEO mystery box.
Instagram has taken the social media world by storm with even main-stream companies using this once-considered-quirky platform to engage with their customers and drive significant traffic back to their businesses. “The ‘Gram” was previously considered a spot for sharing vacation photos and latte art but it’s now an important part of a comprehensive marketing strategy, even for CRE businesses.
Successful content marketers are always striving to reach new and ever-expanding audiences. Transforming quality content from one form to another provides two marketing benefits: 1) it breathes new life into marketing, and, 2) it attracts a new audience that prefers the new content type. Converting blogs into a video is a smart way to maximize content reach.
A drip campaign has nothing to do with advocating for a new office coffee maker. New content marketers or real estate professionals may not know what a drip campaign is or how to design an effective strategy. Even experienced pros need brushing up on this highly productive method of converting leads and keeping customers.
As any Gen Xer in the brand marketing business can tell you, the world used to be divided between PR, advertising and direct marketing. Advertising was what you saw in magazines and and on highway billboards, subway posters, or of course, your favorite Thursday night sitcom; direct marketing was the authentic-looking checks you’d receive in the mail from credit card companies.
A landing page might be the most important piece of content marketing. They are designed with a single purpose: convert visitors to customers. Until visitors arrive on a landing page, content marketing works to get consumers interested in brand engagement in some capacity. Clicking through to a landing page is that engagement.
Way back in 2007, an Online Publishers Association study showed that 80% of Internet users were able to recall a video ad they had watched in the last 30 days. Ten years later, content marketers can’t escape video marketing.
What tactic could increase your email click-through rates by almost 100%? What identical strategy can improve your landing page conversions by 80%? If you said video, congratulations you’re absolutely right! Video marketing may no longer be a secret weapon, but its results continue to be potent. One way to take your videos to the next level and stand out from the content crowd is incorporating aerial footage.