Keller Williams is a residential and commercial real estate company emphasizing investment in its associates and communities. Today, Keller Williams has 139,000 associates working in over 790 Market centers across the globe. It believes the individuals’ community presence is what drives business. By providing agents the necessary resources to grow their business, everyone is successful.
It's called a social media network for a reason. Facebook and Instagram are not a running diary of mundane events like eating a taco at lunch. That taco-eating photo happened as part of a special networking lunch and included six tagged professional colleagues, who all liked, shared, and commented on the event. In a way, that’s small-scale influencer marketing: using someone else’s owned network to promote your brand.
Fashionably late is not a “thing” in the marketing world. Timing matters. To get the best results from social media campaigns, you must publish at optimal times. That applies to email marketing, too. By sending an email at the right time, you increase your open and click-through rates. The guidelines below are based on general research. Always consult your metrics to determine the best time to send campaigns to your email list. Note: all of the times listed here reflect the Eastern time zone.
Chances are you did not hire your new sales executive for their Instagram skills. Crafting engaging blogs and social content is not a universal talent. Free your staff to focus on their strengths by hiring experts in content marketing. Not every company needs an in-house specialist. Outsourcing content marketing can solve the content conundrum and produce serious results. What are the advantages of outsourcing content marketing versus hiring an in-house manager?
If the word “audit” causes your cheek to twitch and sends your blood pressure through the roof, chill. Social media audits are--dare we say it?-- a fun kind of number-crunching. Why? By the end of a social media audit, you have opportunities for celebration by revealing successes, a more efficient strategy by cutting wasted tactics, and creative inspiration for new campaigns moving forward. Content leaders know social media audits empower a successful content strategy.
Colliers International is an entrepreneurial global real estate company operating in 66 countries. Their range of services covers owners, investors, and tenants in all market segments. The company’s mission places others first: clients, its community, and shareholders. The 16,000 professionals employed with Colliers International are passionate about service, industry growth and supplying the best advice for business decisions.
Add one part personality, two parts expertise, and a sprinkle of social media pizzazz and you’ve got a social media influencer. When it comes to new trends and important issues, these people and companies sit at the cutting edge of development. They might just be the ones pushing the CRE industry forward. Up and coming CRE professionals, follow the social media presence of these top influencers for helpful tips, tricks, advice, and news that makes CRE tick.
Some “oopsie” moments aren’t so private, especially when they happen on social media. Remember when KitchenAid tweeted about President Obama grandmother’s death before the election, or when Applebee’s fired an employee for posting a comment left on a receipt? Whereas KitchenAid responded quickly with apology tweet from its CEO, Applebee’s escalated the social media situation by standing up to their decision as a violation of privacy rights despite having posted another receipt of a more positive nature. Within hours, Applebee’s had thousands of negative comments on their Facebook status. The lesson? Social media is watching, and you need to be ready to handle it.
Content marketing is an art form and all artists deserve recognition for their blood, sweat, and tears. That's why we're introducing the Real Estate Marketing Awards (#REMAS). From the best the Best Overall Content Marketing Program to the Best Graphic Design, we've carefully curated 15 categories recognizing real estate marketing excellence.
Groups come and go, but the right group carries serious benefits for the real estate professional. Think networking potential, crowd-sourcing honest advice from experienced industry insiders, and sometimes, the source of a good chuckle. Facebook Groups run the gamut from a closed network of vetted professionals to public forums. Start with these eight leading Facebook groups.
Marketing requires a broad range of skills, as highlighted by the professional women below. These leaders in real estate brand development, public relations, social strategies, and team building share one common thread: a passion for their work. They rolled with the punches as the industry rapidly evolved from what is now considered traditional marketing to digital marketing. Today these women remain at forefront of emerging marketing trends reshaping how we interact with consumers.
Ask any CRE professional to name the top technology tools used today, and Customer Relationship Management (CRM) solutions will make the top three. Clientlook is one CRM provider, offering a rapidly growing all-in-one CRM Suite. Brokers, investors, owners, and other CRE professionals in over 1400 cities use its customizable software. Clientlook is scalable, mobile, and integrates with other essential services. The platform is one of the top CRMs used today in real estate.
Thanks to content marketing, brands are no longer perceived as sterile, polished corporations. Ranking as a leader doesn't mean copying the textbook of marketing strategies. Marketing has turned from pushing product to enriching relationships with customers and employees. Now it’s okay, even encouraged, to have a personality. Content marketing is how brands bare their soul. Real estate businesses executing a smart social, email, and website strategy reap benefits on multiple levels.
Thanks to a fun and informative delivery format, podcasts are making a comeback. Busy professionals interested in continuous learning can tune in during the ride to work, listen while making breakfast, and just about any other time they need to multi-task. We recommend plugging in the headphones for these leading commercial real estate podcasts.
Through the millennia, civilization development depended on the exchange of products. From bazaars to plazas to malls, cities needed places dedicated to the purchase and selling of wares. In the modern age, where and how we shop may look different, but the need for goods and services continues driving the global economy. The International Council of Shopping Centers (ICSC) advances the shopping center industry and the commercial distribution of consumer goods and services. The 70,000-plus members span the globe and include developers, investors, shopping center owners, brokers, public officials, and other professionals with a vested interest in retail real estate and commerce.
Keeping a global perspective is one of the cornerstones of commercial real estate. After all, people in every country need places to conduct business, store and ship goods, and live affordably. In the United States, we believe diversity strengthens every aspect of our lives. In honor of February and Black History Month, The Content Funnel partnered with the Real Estate Associate Program (REAP), a leader in uplifting minority professionals in commercial real estate, to recognize top CRE professionals of all cultural backgrounds in the industry. These talented REAP alumni impact every aspect CRE, from multifamily housing to portfolio management.
Unlike fashion trends, content marketing trends changes matter because they change how we spend our time and efforts attracting the ideal customers. Real estate professionals aren’t exempt from trends: early adoption of best practices in content generates leads and builds brand recognition. As 2017 starts rolling, these four content marketing trends could rock the marketing landscape.
Organically ranking well on search engines sometimes feels like a schoolyard pick: a mysterious algorithm of choices coming together to determine the best order. As search engines become smarter at analyzing content and tweak their methods, remaining a top-ranked page is not a guarantee. SEO strategies require constant tweaking, but certain techniques never go out of style. These search engine optimization best practices keep real estate professionals ranking at the top.
What's a SquareFoot? Besides 12 by 12 inches of floor space, SquareFoot is a revolutionary experience in finding the right office space. The marketplace helps tenants find the perfect location based on their priorities and manage the process completely online. SquareFoot partners businesses with a broker that focuses exclusively on their needs and not commissions. SquareFoot attributes its success to reducing the stress behind the commercial office space hunt and providing excellent customer service.
What has billions of users worldwide and is commonly checked daily? Surprise, surprise: it's not social media. Email is used by more people worldwide and the numbers continue growing. Even better? According to Statista, the vast majority of consumers (86%) would like to receive promotional emails from the companies they do business with. Email marketing is a highly effective way of generating leads, maintaining relationships, and closing sales. These improvements to your email marketing campaigns will boost results.