Email Marketing 101 by Sarah Malcolm

An email is a valuable tool to reach leads and prospects, especially in the commercial real estate industry. For realtors, it’s critical to stay in touch with people and remind them on a regular basis of your expertise. Consistent marketing keeps you in the front of clients' minds when they are ready to use your service.

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Benefits of Hosting Community Events by Sarah Malcolm

As real estate professionals, it’s essential to have an active role in the community. So, it's always good to host events that show our support for the neighborhoods you know and love. What better way to show appreciation for the community by hosting an event to support a cause that benefits the local area. Hosting, or even sponsoring, an event is an excellent way to connect with neighbors, demonstrate your company's strong culture, and establish strong relationships with your team.

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5 Tips for Staying Motivated and Productive This Summer

When the days are warmer and longer, everybody seems to struggle with the same problem--staying motivated during the workday. It’s something we can all understand. The summer months are slower, but that doesn’t mean they have to be less productive for your team. Take advantage of the downtime to recoup energy, reconsider strategies, and come up with fresh ideas for all four seasons! Here are five tips for staying engaged and productive this summer.

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#KeepingCRESocial by Sarah Malcolm: What About the Emoji?

A world without emojis is a world we don’t want to be a part of. They are a fun shortcut to expressing an idea or emotion and have become an extension of human communication around the world. It’s understandable--these cute little characters really know how to drive a message home. From emails to your co-workers to company tweets, the possibilities are endless! Here are some tips for staying professional while using emojis in your CRE marketing campaign.


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