Now that mobile access to the Internet has surpassed desktop access, search engines are prioritizing mobile optimized websites. Content marketers must be prepared to shift content formatting and creation. Even if you are optimizing content for mobile, are you shooting yourself in the foot by making certain mistakes? Earn the best boost by avoiding these problems to help your website perform better on mobile devices.
Using content marketing for a real estate service means getting your product in front of real estate agents and brokers. Where are real estate professionals turning to learn about the industry’s latest developments? Besides industry-leading publications from the National Association of Realtors or Inman, there are real estate web publications that accept unsolicited submissions. Get your blogs in front of a wider audience with redistribution or syndication on the right channels.
The recent United Airlines fiascos will not soon be forgotten. The viral video of the doctor dragged off the plane exemplifies how poor customer service damages a brand. Unfortunately, they’re not alone: see American Airlines, Applebee’s, and Amy’s Baking. In a world where a video can be shared with a million people in minutes, it's critical to understand the role social media plays in customer service.
Amongst the social media network superstars, like Facebook and Twitter, or the buzzworthy Snapchat and Pinterest, it’s easy to overlook the value of other platforms. LinkedIn, for instance, addresses a specific niche as a resume-based social network. LinkedIn acts as a valuable tool for professional networking, advertising personal skills, and self-promotion. Do not underestimate this social network’s content marketing potential.
After much deliberation by the distinguished judging panel, the Real Estate Marketing Award (#REMAS) winners were revealed. With so many stellar applications to evaluate, we wanted to glean insights from the winning submissions about their particular approach and how it rose to the top. The content marketing insights have been fantastic. Take our recent Q&A with Toll Brothers for Best Real Estate Company Social Media.
In a crowded marketplace, marketers are constantly challenged to generate fresh and exciting content. That’s why we created the Real Estate Marketing Awards, (#REMAS), to recognize content marketing excellence in the industry. Buildout and theBrokerList, winners of the Best Real Estate Graphic Design category, are clearly pushing the boundaries of content marketing. Their impressive entry earned high marks from the #REMAS judges.
If we learned anything from this year’s Real Estate Marketing Awards (#REMAS), it’s that real estate content marketers are fierce--in a Beyoncé way. The talent runs deep, creativity endless, and competitive drive unmatched.
Content marketers devote plenty of time talking about how to capture attention in an increasingly crowded online world. Like a magician, marketers deploy every trick up their sleeve: jumping on new trends, crafting catchy titles, and creating evergreen content. Bloggers have to wonder--is all this effort worth it? Yes. A NewsCred study found the average time spent per article was 37 seconds in the first quarter of 2016. Half a minute may not seem like much, but that’s enough time for a consumer to scan, digest key takeaways, and make a judgment call on your business.
At The Content Funnel, we love clever marketing campaigns. That’s why are excited to share how Real Estate Marketing Awards (#REMAS) Best Real Estate PR Campaign winner, Pace Advertising, created their winning entry. In a crowded field of top-notch campaigns, Pace Advertising’s submission impressed the judges’ panel. I recently caught up with Randy Kershner, Associate Creative Director of Pace to learn more about their winning PR strategies.
Thomas Edison famously said, “I have not failed. I've just found 10,000 ways that won't work.” But when you’re investing dollars and hours into a content marketing strategy like a blog, failure is not an option. Despite our intentions, sometimes the tactics we’re using–or not using–doom our efforts. Is your blog producing the results you want? If not, pinpoint what’s killing your blog.