Is Twitter Dying?

Is Twitter Dying?

Twitter’s initial launch revolutionized social media. The real-time conversation spurred national conversations, fed national cultural movements, generated news stories, gave people access to places that regular journalists were barred from, and so much more. A decade later Twitter’s stagnating growth is causing social media experts to question the platform’s place in a changing content marketing world.

Content Marketing Spotlight: Zillow Porchlight

Content Marketing Spotlight: Zillow Porchlight

Zillow is an online comprehensive real estate marketplace of properties for sale or rent. In addition to its searchable database, Zillow conducts market research, provides home value estimates, and operates over two dozen mobile real applications. To better serve the entire residential real estate cycle, Zillow publishes content on Zillow Porchlight, a blog covering market trends, real estate advice, and more.

5 Tips to Optimize Your Blog for Mobile Devices

5 Tips to Optimize Your Blog for Mobile Devices

Announcing the number one reading device: cell phones! According to Pew Research Center, 90% of U.S. adults owned a cell phone in 2014. The use of smartphones and tablets as the primary source of reading material is growing. Just three years ago over a third of Internet users went online exclusively on their phones while 60% of users used their cell phone to access the Internet at some point in the day.

Content Marketing Spotlight: NAIOP Market Share

Content Marketing Spotlight: NAIOP Market Share

NAIOP is a leader in commercial real estate industry development because it maximizes its networking, educational and career development opportunities into an effective content marketing program. Since 1967, NAIOP has used its North American network to conduct relevant industry research and advocate for commercial real estate interests. The NAIOP vision emphasizes understanding and providing insight on current issues impacting the commercial real estate industry.

Masters of Content: The Top Real Estate Blogs of 2016

Masters of Content: The Top Real Estate Blogs of 2016

Ranking as a top blog requires more than an understanding of content marketing best practices or avoiding common mistakes. Great blogs have that little something extra. Call it what you will--pizzaz, sparkle, personality. There’s no question each post perfectly reflects that company. The consistency in voice, publication, and material creates reader trust in the brand. Building a top blog takes time, hard work, and patience, but these real estate blogs have risen above the rest to be chosen as our top real estate blogs of 2016.

Why Real Estate Professionals Should Use Facebook Live

Why Real Estate Professionals Should Use Facebook Live

Live from anywhere, it’s real estate! Facebook Live use is exploding across the social network’s news feeds. The latest feature is part of Facebook’s initiative to shift from a text-based to a video-centric platform. Real estate professionals embracing Facebook Live as part of their greater content marketing plan are seeing the benefits.

8 Ways to Engage Your Customers on Social Media

8 Ways to Engage Your Customers on Social Media

Social media marketing done right will initiate a two-way conversion between you and your consumers. If every time you publish the response is crickets, brush up on your tactics to boost audience engagement. Audience engagement is a snowball rolling downhill: it starts small but grows as it picks up momentum. Get the ball rolling with these easy tips.

Tips for harnessing the power of social media to attract customers

Tips for harnessing the power of social media to attract customers

Having a social media presence is extremely important in modern digital media marketing. It allows businesses, and therefore, real estate agencies to emotionally connect with their followers. However, while making sure that you are properly utilizing the power of social media marketing, it is necessary to analyze the variety of data.

Content Marketing Spotlight: The BiggerPockets Blog

Content Marketing Spotlight: The BiggerPockets Blog

Who wouldn’t like to have bigger pockets? Founded in 2004 with the idea of drawing upon industry’s knowledge, today over 63,000 real estate investors use BiggerPockets’ resources on their path to financial freedom and many more turn to the site as an information hub. The networking platform provides tools and resources surrounding the real industry, with tips on deal making, marketing, and most importantly--networking.