Do You Follow the 80/20 rule?

Do You Follow the 80/20 rule?

Tooting your horn is a must when applying for an accelerator program, entering a competition, or during a client interview. The rest of the time, self-promotion is like one-man cymbal performance in a concert hall. Anyone who was sitting in the seats is guaranteed to leave–and fast! Apply the analogy to social media: how many clicks did you gain on the last post about how your awesome company is?

You’re Not Mobile Optimized if You Make These Mistakes

You’re Not Mobile Optimized if You Make These Mistakes

Now that mobile access to the Internet has surpassed desktop access, search engines are prioritizing mobile optimized websites. Content marketers must be prepared to shift content formatting and creation. Even if you are optimizing content for mobile, are you shooting yourself in the foot by making certain mistakes?  Earn the best boost by avoiding these problems to help your website perform better on mobile devices.

Where the Real Estate Agents Are

Where the Real Estate Agents Are

Using content marketing for a real estate service means getting your product in front of real estate agents and brokers. Where are real estate professionals turning to learn about the industry’s latest developments? Besides industry-leading publications from the National Association of Realtors or Inman, there are real estate web publications that accept unsolicited submissions. Get your blogs in front of a wider audience with redistribution or syndication on the right channels.