Social media marketing excellence is more than generating quality content. A critical component requires listening to your consumers. Sure, fielding customer queries, service issues, and monitoring online reviews helps gather insightful product intelligence.
Way back in 2007, an Online Publishers Association study showed that 80% of Internet users were able to recall a video ad they had watched in the last 30 days. Ten years later, content marketers can’t escape video marketing.
What tactic could increase your email click-through rates by almost 100%? What identical strategy can improve your landing page conversions by 80%? If you said video, congratulations you’re absolutely right! Video marketing may no longer be a secret weapon, but its results continue to be potent. One way to take your videos to the next level and stand out from the content crowd is incorporating aerial footage.
In a 2015 survey by NAIOP Massachusetts, all of the responding real estate brokers said social media helped them do their jobs in some capacity. That’s right--every single one. The good news is commercial real estate agents and firms can benefit from social media marketing just as much as residential agents.
Not all social networks are created equal. The purpose and content posting capabilities naturally lend some platforms better to commercial real estate than others. Add in demographic considerations, plus how the company culture fits into social content, and selecting the right social network can leave your head spinning.
If user engagement is the most important metric you're using to measure your content marketing plan, then you should consider using interactive content. DemandGen report said 91% of business-to-business buyers prefer interactive, visual content.
Tooting your horn is a must when applying for an accelerator program, entering a competition, or during a client interview. The rest of the time, self-promotion is like one-man cymbal performance in a concert hall. Anyone who was sitting in the seats is guaranteed to leave–and fast! Apply the analogy to social media: how many clicks did you gain on the last post about how your awesome company is?
What brand doesn't want to be a leader in their industry? After all, the vast majority of customers prefer to work with familiar brands. Startups can transform from total unknown to the go-to industry source. Like all good things in life, be prepared to work for it. Even the unicorns started somewhere.