Content is quickly becoming king in the real estate world. From individuals like Jonathan Schultz, Allen Buchanan, Bill Gassett and Andrew Fortune to major real estate brands like NAI Global, JLL and CBRE, if you’re playing with the big dogs - you’re producing content.
Here are 4 different places you can share content to create the buzz you need to build brand awareness:
#1: Utilize the Power of Social Media
Perhaps the easiest method to get maximum exposure for your content is via social media. But, did you know there is a right and wrong time to post your content depending on the platform, region and audience?
Here’s an overview of the best times to post*:
Saturday/Sunday between 12:00 and 1:00pm
Wednesdays between 3:00 and 4:00pm
Thursday/Friday between 1:00 and 4:00pm
Monday through Friday between 12:00 and 3:00pm
Wednesdays between 5:00 and 6:00pm
Tuesday/Wednesday/Thursday from 7:30-8:30am, 12:00pm, and 5:00-6:00pm
Tuesdays between 10:00 and 11:00am
Every day between 2:00 and 4:00am, and evening hours
Fridays around 5:00pm
Saturdays between 8:00 and 11:00pm
#2: Look for Guest Contributor Opportunities
Another great way to get visibility and drive traffic to your own blog is to become a guest contributor - or guest blogger. First, create a list of sites that are within your niche that you feel would be a good fit for your content. Second, create a pitch.
Your pitch can be a simple email that tells who you are, why you think your content would be a match for that blog’s audience, samples of your content and links to your social profiles. Bonus points if you’re already following and interacting with the site on social media.
Keep in mind that blogs aren’t the only place you can contribute your content. Consider the local newspaper, lifestyle magazines, the local chamber of commerce and other platforms that would have an interest in real estate related content.
#3: Think Distribution
Thanks to advances in technology and the power of the Internet, platforms like The News Funnel allow real estate content creators to get their content in front of thousands of real estate professionals on a daily basis - and it’s free.
Companies like EVO, ProspectNow, PivotDesk and RealNex are all taking advantage of distribution options via Company News Channels on The News Funnel to get in front of more than 100K real estate professionals.
#4: Produce Your Own Newsletter
Lastly, producing your own newsletter is a powerful way to distribute your content to your entire sphere of influence, while also demonstrating your status as a real estate influencer. Your newsletter can feature your latest blog posts, new deals that you’ve listed or sold, market updates and more.
Start off by sending your newsletter to emails in your database and grow your reach by having a signup button on your blog or website so subscribers will get your new content delivered to their inbox.