Professional writer or not, it’s likely that you’re using written words to communicate with your friends, family, coworkers and clients on a daily basis. From emails to thank you cards, listing descriptions to blog posts, purchase contracts to love notes (okay, that last one was a bit of a stretch) … our words - particularly when cemented into history on the Internet - have never needed to be more compelling than they do today.
For real estate professionals, content marketing - particularly blogging - has become a popular tool in the marketing toolkit. But, whether you’re writing a blog post on the latest trends in commercial real estate or are following up on an Internet lead with an email, how can you increase the impact of your words?
Whether you aspire to be a professional writer or not, here are 5 crazy simple ways to give your words more impact on the web:
#1: KNOW YOUR AUDIENCE
Before you start writing any piece, consider your audience. What type of content will they find compelling? What tone would appeal to them? In the real estate world, you could be speaking to buyers/sellers, agents/brokers, investors/developers, the list goes on. Use your professional experience to create content that speaks directly to your target group, their interests and their needs.
#2: KEEP IT SIMPLE
With the dawn of the Internet, mobile devices, tablets and the like, the way that we read and consume information has changed. We’re more likely to read a content piece on our tablet or phone if the information is easily digestible and visually appealing. Think shorter paragraphs, bullet points, and text that’s broken up by subheadings, graphics and even video.
This isn’t your sixth-grade essay. Write the way that you like to read, and keep it simple!
#3: BE DIRECT
Along the same lines, today’s readers want to get to the point quickly. In fact, it’s good practice to write your content piece and then go back and read only the title and subheadings. Were you able to get the jist of the piece? Another best practice is to edit anything out that doesn’t add value - the fluff.
That being said, there are two schools of thought with regards to content length. Some believe that shorter content pieces will give the audience just enough to stay engaged, while others believe that longer content pieces will provide the audience with the in-depth information they need to really be interested in what you have to say.
In the end, it ultimately depends on the type of piece you’re writing, and whether or not the topic and format warrants the length.
#4: WATCH YOUR GRAMMAR
Yes, we said this isn’t your sixth-grade essay … but good (or even decent) grammar is a must. Thankfully, there are a wealth of tools available to you that can make you look like a grammar-wiz. Take Grammarly, for example. This simple browser add-on can detect up to 10 times more mistakes than your word processor. Others include After the Deadline and Spellchecker.net.
#5: BE REAL
Lastly, there’s nothing more important than being real in your writing. Sharing your personal experiences and thoughts can be just what your content marketing needs to stand out from the sea of other real estate bloggers. How will you be different?
For more inspiration, check out our recent blog: Improving Current Content Marketing Strategies.