There’s no denying that a blog is a great way to build your real estate brand, generate leads, and nurture and build relationships. In fact, blogs have been rated as the 5th most trusted source for accurate online information, and B2B marketers that use blogs receive 67% more leads than those that do not.*
But it’s more than just writing down your thoughts and ideas. There are several key elements that all real estate blogs must possess in order to be truly effective. So, before you hit “publish”, make sure your blog has these 5 things:
#1: An Interesting, Actionable Title
Your blog titles are what really sell your content. They’re what attract readers to click through and start reading. When you sit down to write your next real estate blog, start with a working title - a rough draft. Once you’ve written your blog, go back and start working your title into something that is as appealing as possible. Here are some tips:
- Use Negative/Strong Language: As readers, we’re often intrigued by strong or negative language. Titles like “Things to Never Do When Selling” or “Ways to Crush Your Closing” can draw readers in faster than their more positive counterparts.
State the Value: When writing your title, try to let readers know what’s in it for them. Will they get access to a download or video? Learn something to help their business? Sell the value from the first word.
Use a Number: List blogs - or those with numbered titles - often have higher click-through rates than those without. Try to create list-style blogs (like this one) as often as possible.
#2: A Strong Introduction
If you’re able to entice visitors to click through thanks to your blog title, now it’s time to keep them engaged with a strong introduction. You should clearly state what the blog is about and how it’s going to help them. What are they going to learn? What is the value? And, why should they keep on reading?
#3: Supporting Facts
Now that you’ve locked in your readers with a strong title and a great opening, it’s time to give them the real meat of what you have to say. As you’re writing your blog post, it can be helpful to create an outline to keep your thought process moving forward and to ensure that you’re sharing everything you intend to.
Where you can, be sure to include supporting facts, link to outside resources, or quote other industry influencers that will increase your credibility.
Think you want to post a blog without a photo? Think again! It’s been found that content that features relevant images gets 94 percent more views than content without. But, for the non-techie who’s lacking photoshop skills, this can seem overwhelming. Here are some solutions:
- Grab license-free stock photos on sites like Unsplash, Picography, or Pexels.
Make sure you’re sizing your photos properly for different social media channels.
Save your photo with a title that matches your blog’s content. (Google and other search engines pull the file name to show your image in search results.)
#5: A Compelling CTA
A call to action (or CTA) is your closing statement —where you compel your readers to take action. Perhaps you ask them to subscribe to your blog, contact you for more information, or submit their comments. No matter what you’d like them to do, make sure your CTA is clear and concise, and is prominently featured at the end of your blog.