Trying to sell that beautiful, lavish home? Trying to attract a big buyer and properly convey the value of your property? We’ll, you’re living in the perfect time to do it. With social media, email, easy-to-create-websites, and drones, there’s no reason why your listing shouldn’t attract everyone. It’s just about taking the right steps in presenting your home, and then the rights steps afterward in marketing it. We’re here to give you some tips on how to do so!
Let’s face it, you can be the most acknowledged cook in the world, but no matter what you do, you won’t be able to make a stellar dish from crap ingredients. The same concept applies in multiple different industries and certainly applies to realty listings. Reason being, people are quick to judge. Especially now, since by in large we have shorter attention spans than ever. If a listing is extremely well marketed, but every time an onlooker follows the link onto the page and lays eyes on the subpar pictures they’re disinterred, you’re not going to have an easy time selling the thing. Your pictures need to blow them away. It’s the first impression, albeit a materialistic one – still it’s all about what you show in the beginning, and you need to play your best hand first. But nowadays, it’s not just pictures, but videos that can sell a house. And not just videos but immersive, first-person-view narratives of the home itself.
That’s our first tip: Create a great video to capture both pictures and videos of your home. Show off the entire property. Create a video tour. You can hire a photographer for an incredibly low price through a service like Craigslist.
Social media is your friend. Seriously, it is. It’s become the single biggest marketing tool in the world. Everyone is on it in some form or another. People – by default, are a lot more likely to click on a concise, short video scrolling on their feed than selecting your home when scrolling through a listing platform. Better yet, if you followed our first step, that quick video can be a beautiful pan of your entire home, and then quick dashes around the inner property. Share, share, share. Keep a steady stream of content. Make a Facebook page and an Instagram. Ask your friends to help you and share the post – it’s free and uncomplicated.
Create a website for your listing. You don’t even need to hire someone to do this – all you have to do is learn a bit about Squarespace or some of the other website tools, tinker with their preset templates, and figure out a look you want. Of course, it’ll be more professional if you hire someone – but this is completely in your range of capabilities to accomplish. That way, it’s simplified. Use your social media account, your listings, and so forth to link back to the specific website. Overall, make your site stand out. A Denver home-buying company uses a unique landing page to capture addresses of individuals attempting to sell their home. Find a way to make your site better than the competition and give yourself an immediate leg up.
Blog about your listing. This one is a bit more of a stretch than the others we’ve mentioned – being that you’ll need a following if someone is going to check it out. Still, it’s worth starting a blog if you don’t want to create your own website, throwing up your video tour or some pictures of the property, and then writing about it. Blogs are an easy tool to use for promotional purposes and easier to start up than a website. Especially when you link them to your social media accounts and listings.
Lastly, use paid search advertising. If you have a bunch of listings that are pretty similar – like if you’re selling the same sort of property, this could benefit you greatly. You can use pay-per-click ads to drive people to your page. It also makes it easier for you to generate copy-writing that’s going to highlight keywords which fit into all of your different listings.
There you have it. Hopefully these tips help you generate some traffic and increase the quality of your listing. Just remember, you only have a few seconds to grab them – the higher quality your pictures and videos are, the more susceptible they’ll be to sticking around. Photography is the base ingredient. All else revolves around it.