BLOG POST BY SARAH MALCOLM, CHIEF DIGITAL STRATEGIST AT THE NEWS FUNNEL
1. Be Square
Instagram presents photos with a square frame. Save time editing and cropping by changing smartphone settings to shoot on the square, thereby getting the right frame from the get-go. Learn more about snapping great photos on your phone.
2. Leverage your bio
Use your biography strategically. Pick the right text that will promote your brand and include a link at least back to your website, if not to specific campaign. Keep the bio updated with the most frequent information. Consider including a contact email.
3. Tag people
Grow your audience by using Instagram tagging capabilities. Tag other users to pollinate other Instagram feeds. The cross-promotion is great for increasing traffic and building relationships. Just be authentic and avoid the lure of automation.
4. Hashtags are your friend
Hashtags make the Instagram account discoverable. Include relevant tags to your industry into to the post description. Try the Explorer feature to see what's trending in the Instagram universe and jump on relevant trends.
5. Be video friendly
Remember Instagram supports video. The short videos draw the eye and create a visual story. Just remember Instagram videos are between 3-60 seconds. Try exploring Instagram Stories for more video content advertising.
6. Try sponsored advertising
Instagram supports advertising and sponsored posts. Use Instagram to promote your services to a targeted audience. Just like Facebook, Instagram includes ads with multiple images or a carousel element.
If you're planning to increase Instagram posting, do so strategically and make it part of your social media plan. Incorporate Instagram posts into your editorial calendar. Work on grouping content creation and photos to save time in the future.
WeWork: Using a Square frame to promote WeWork Beijing on Instagram
VTS Account: Tagging others in an Instagram post
Hudson Yards Account: Uses a branded hashtag #HelloHudsonYards
REThink CRM: Using a short GIF-video on their Instagram account