BLOG POST BY SARAH MALCOLM, CHIEF DIGITAL STRATEGIST AT THE NEWS FUNNEL
Looking for some light bedtime reading? Okay, maybe these aren’t “light,” but these titles will inspire any content marketer’s creative juices. After all, we can never know too much about how to leverage our content to win more customers. Sharpen your toolbox with these great reads.
The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand
E-commerce has disrupted how consumers buy and sell goods. By extension, it’s changing how we market those goods. Professor Bharat Anand looks at examples from companies around the world to reveal lessons in content marketing as a method of customer engagement. He is key to emphasize connections, which we know is crucial in the social media marketing world.
Customers long for more meaningful experiences that connect between the real and virtual world. Jessica Ann covers how we can make better content that evokes emotions and responses in our customers. The book includes practical tips to create more compelling content.
Dealing with dissatisfied customers is part of any job. In content marketing, the problem is everyone sees when a disgruntled individual makes a comment. Embrace the negativity and use it to create more customers, as Jay Baer outlines in his book. As he explains, we can use social to create a better customer experience for all our complainers.
Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini
While not content marketing per se, this is still a must-read classic. After all, what is sales and marketing but persuading someone to do something? Gain insights on how to become a skilled persuader.
All content marketers need an understanding of SEO. Clarke’s guide covers Google algorithm changes and the resources we need to improve our SEO and avoid being penalized by spiders. Since SEO is constantly evolving, marketers and their IT teams need to stay on top of the latest updates.
Content Chemistry: An Illustrated Handbook for Content Marketing. (4th edition) by Andy Crestodina
How many blogs and infographics have we read about the power of visual imagery? Now there’s an illustrated guide to content marketing! This book covers all the aspects of content marketing from theory to practice with great charts, graphs, and marked-up images accompanying the detailed descriptions.
Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done by Jocelyn K Glei
Most workers are familiar with the email drain. Jocelyn Glei delivers actionable tips to create an email process that relieves us from frustration and anxiety that results from email. Stop killing your productivity and gain your work life back.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Content marketers should know Joe Pulizzi. In this book, Pulizzi presents a six-step process to build a business by flipping the traditional entrepreneurial approach on its head. This book is great food for thought for any entrepreneur or content marketer.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
This edition is a great resource for real estate industry professionals newer to the marketing world. Of course, it’s just as helpful for those who have been in the business seeking new insights into how customers decide to make a purchase. This book maps out how to engage people better in the online world.