BLOG POST BY SARAH MALCOLM, CHIEF DIGITAL STRATEGIST AT THE NEWS FUNNEL
For some people, just the mention of video marketing triggers sweaty palms, a trembling voice and repressed memories from high school speech class.
But it doesn’t have to be this way. Video marketing can be a piece of cake, and highly effective in driving new business to your commercial real estate organization.
Sure, fancy videography, catchy tunes and perfectly placed sound effects can increase the quality of your video, but video marketing is more about you, building your company’s credibility and making people feel part of your brand.
“I’m afraid I’ll look like an amateur.”
Trying to film the perfect video will likely leave you with 0 videos and a nonexistent video strategy.
If filming the perfect real estate video means 30 separate takes, professional audio equipment, an aggressive lighting setup, and Beyonce’s glam squad– you’ll never get enough content out there to generate a true voice for your company, or any sort of following.
People will forgive you for looking like an amateur. After all, the most viral videos on the web are usually filmed with just an iPhone and a great idea.
“How can I get comfortable in front of the camera?”
There’s a simple solution to camera fear and it’s practice. It just takes time to get comfortable in front of the camera, so it’s important to invest some time in your craft at the beginning.
If you don’t think you’re ready to take on the daring world of video, take your time to work up to it. Film yourself for just 30 seconds a day, as if you’re talking to your clients. Feel free to delete these videos and do that for the next few weeks. After several days of watching yourself on camera we’re certain you’ll be comfortable enough to post one of them!
“But what am I going to talk about?”
This is the biggest concern people have when faced with developing a comprehensive video marketing strategy. What will I talk about?
Part of being a commercial agent is being the expert in your field, and that includes your market. Talk about what’s happening in the commercial space in your city. Interview a partner you work with that has found significant value in working with you. Or provide education to those that might be new to the industry.
Think about the things you discuss with your clients every day. Your video should reflect those types of discussions. Treat your videos like a one-sided conversation where you’re talking with your clients, not at them. It will come off much more valuable, and natural!
The most important aspect of all content creation is to first provide value. Always ask yourself – why does my target audience care about this? If the answer is “they don’t,” then don’t share it.
Video strategy is the future of digital marketing, so the sooner you can get used to the idea of sharing your expertise through this medium the more ahead of the game you’ll be. And with a little help from The Content Funnel your videos will be sleek, informative and one of your best marketing tactics!