Add one part personality, two parts expertise, and a sprinkle of social media pizzazz and you’ve got a social media influencer. When it comes to new trends and important issues, these people and companies sit at the cutting edge of development. They might just be the ones pushing the CRE industry forward. Up and coming CRE professionals, follow the social media presence of these top influencers for helpful tips, tricks, advice, and news that makes CRE tick.
JLL is an industry-leading commercial real estate firm that offers experts at every level of the commercial real estate industry. They offer transaction, management, and advisory services in over 80 countries. Visit the JLL blog for an example of well-executed content marketing. The company is extremely active on multiple social networks comma with over 70,000 followers on Facebook, 63000 followers on Twitter @JLL, and a solid professional base on LinkedIn. How did they get there? By producing consistent, quality content that spans the entire CRE industry.
Duke's tagline on his website summarizes what makes his presence shine: “commercial real estate with a little attitude.” Besides working as a managing partner at PUR Ventures, Duke is a prolific blogger, social media influencer, and self-described “Godfather of CRE Tech.” He appears on numerous top influencers lists, is quoted by the media, and produces engaging content like podcasts and webinars. Connect with Duke on Twitter @dukelong or on LinkedIn.
This well-known real estate agent has over 30 years experience in the industry. Allen specializes in location advice for California business owners and occupants, especially in the industrial niche. Allen’s Tuesday Traffic Tips videos are infamous amongst industry insiders. His blog was nominated for FitSmallBusiness.com’s Best Real Estate Blog of 2016, and Allen appears across the web on sites like theBrokerList and CREOutsider. Visit the blog or follow on Twitter @allenbuchanan.
Real Capital Analytics (RCA) is an authority on the trends, players, and deals impacting commercial real estate investments. As a company, RCA tracks property transactions across all markets in 146 countries. The 20,000 plus followers on their Twitter account rely on RCA for up to date industry news across the globe. This influencer uses their channels to promote their data and other useful insights. Follow RCA on Twitter @realcapital or on Facebook.
Rick Sharga of Ten-X
Ten-X is a leading real estate marketplace founded in 2007. Even before that, Rick Sharga has been a leader in the US Housing Market and CRE trendsetter. His keen mind for grown leads him to be a requested speaker at industry events and as an expert oft appearing in media articles. Follow Rick on Twitter @ricksharga or LinkedIn.
Coy Davidson of Tenant Advisor
The wildly popular CRE blog, The Tenant Advisor, is the brainchild of Coy Davidson, Senior Vice President of Office & Healthcare Services at Colliers International in Houston. Coy’s 25 years in commercial real estate, specializing in occupier services in transaction management, gives him a unique background in the industry. He has extensive experience in particular with the healthcare-related real estate industry, but he is keen on tenant representation and workplace strategy for all corporate office space users. Follow Coy on Twitter @coydavidsonCRE or LinkedIn.
Here’s another brilliant Eisenberg. Dave is a tech leader in the CRE industry. He founded visualization tech firm Floored, recently acquired by CBRE. Dave worked with a number of startups before Floored and has a keen mind for digital strategy. See Dave on LinkedIn or Twitter @Eisenberg.
Blueprint by CBRE
CBRE is another dominating leader in the CRE industry. Their integrated services for clients cover property management, investment management, leasing, sales, consulting, and more. This is a highly admired Fortune 500 company. CBRE’s social media presence is driven by their outstanding blog, Blueprint. Over 33,000 people turn to CBRE on Facebook for the latest company and industry news. On Twitter, @CBRE is a creative poster incorporating visuals, GIFs, video, and other curated and self-created content from their members.
The Urban Land Institute (ULI) is a content leader, producing blogs, white papers, podcast, and more content about creating a sustainable global community. The Urban Land Institute promotes responsible use of land in urbanization. Over 120,000 real estate professionals follow @UrbanLandIst content on Twitter, trusting it as a primary source of research-backed information and urban development trends. ULI’s LinkedIn group is a thriving community of multiple professionals involved in CRE development. Find engaging posts and video on its popular Facebook page.
Brixmor combines the power of a national portfolio with local knowledge to run one of the largest portfolios of open-air shopping centers. Top name retailers partner with Brixmor to drive traffic to their stores. The leader curates company-relevant content on its Facebook and Twitter accounts. It shares news about its shopping centers nationwide, like new developments and special influencer events. Followers are treated to small business advice and encouragement, leadership tips, and CRE trends.
With over 300 properties and growing, Regency Centers offers grocery-anchored retail centers in markets nationwide. The company owns, operates, and develops retail centers operating on values of community and transparency. The Regency Center blog is a leading generator of relevant shopping center and retail content. Twitter is the company’s most engaged platform, highlighting the company’s culture and latest developments.
In-house service sets Phillips Edison & Company apart in the grocery-anchored shopping centers market. Instead of a blog, they compile posts from their digital media platforms. Visit their Instagram account for a model of how CRE-oriented businesses can use the visual platform. Besides trying to get its customers hungry with photos of nachos and Mardi Gras cakes, their social networks glow with smiling employees, clients, consumers, and industry professionals. In addition to Instagram, visit their Facebook, Twitter or LinkedIn platforms for content marketing ideas.
North American Properties has developed and managed commercial real estate properties for over 60 years. The company is most active on LinkedIn, where it publishes the latest expansion news and ways to connect with executives. Atlanta area professionals should follow the local branch on Twitter @NAPatl to get the scoop on NA Properties’ developments.
Coinciding with NA Properties’ active Atlanta social media presence is branch founder Mark Toro. The industry veteran has led projects totaling over 21 million sq ft. He is social media leader, especially on Twitter @MarkToro. While he does promote special events from NA Properties’ portfolio, Mark highlights important industry news, Atlanta events, and relevant content. Mark interacts with his Twitter followers, both starting and responding to conversations. He exemplifies how social is used as a two-way street. See Mark’s professional bio on LinkedIn.
Tron is a retail and consumer expert and Head of Corporate Communications & Research at The Dealey Group. He has been tapped for his expertise by journalists to comment on the state of retail. On Twitter, @TronJesse curates and comments on essential retail trends.
The International Council of Shopping Centers is a leading trade organization providing invaluable resources for retail and shopping industry professionals. Its award-winning social media program is a model of content marketing starting with its informative blog, The Center of Shopping. Their LinkedIn group hosts almost 60,000 members and its Twitter account @ICSC has an active audience with over 40,000 followers. ICSC showcases other unique content on Facebook, Instagram, and YouTube.
By no means are these companies and individuals the only influencers driving the CRE conversation on social platforms. For example, see 30 influencers to follow on Twitter. You can also become a real estate influencer by leveraging your unique experiences in an authentic way.