There’s a chart circulating on the web that claims people only remember 10% of information that read, 20% of what they hear and so on. Regardless of its truth, studies do show that when a related image is paired with textual information, people retained 65% more of the information three days later. That’s because the brain is highly visual and processes visual information 60,000 times faster than text.
Infographics are the perfect blend of text and graphics. They are a visually dynamic way to capture attention and transmit important information quickly. Infographics work to:
Deliver Messages Quickly
People are pressed for time and spend more time skimming than actually reading. Given that the majority of consumers spend less than 15 seconds reading a page’s content, infographics appeal to short attention spans by delivering boring information in a digestible format.
Social media users are more likely to like and share images than text content. BuzzSumo analyzed over 100 million articles and found Facebook shares nearly tripled for images. Infographics fit nicely into that figure. An MDG Advertising study said content marketing with visual elements generated 94% more views than content without.
Infographics should contain your content information. By embedding in other online channels, it generates backlinks to your website. That is especially relevant if your Infographic is syndicated and used in other websites for their content, which requires them to link to the source. The abundance of inbound links boosts search engine rankings, especially if your infographic ends up going viral.
Make Boring Come Alive
Let’s face it: a chart showing an increasing market share is better than reading a long paragraph with numbers about market share. Infographics work best when turning heavily factual and boring information into something attractive. With a smart layout, they become a visual tool that helps clarify bits of relevant details.
Be an Expert
An infographic is another way of showcasing your market expertise. By their nature, a well-done infographic requires research and hard data. Your gathering of this data shows you are an expert on this topic.
Don’t be shy about incorporating infographics into your content strategy. Turn back to past content for inspiration. Maybe there’s an amazing blog post you can turn into a handy infographic. There are online tools like Piktochart, Canva, and Vengage that make infographic design easy for the novice and are free.