Content not receiving the traction you think it deserves? Maybe it doesn’t align with what your audience is actually looking for online. Real estate professionals are busy people. Long form, black-and-white content that repeats the same information as everyone else isn’t going to attract repeat readers and establish your authority in the field. Stick to using content that real estate professionals will appreciate to boost your content.
Real estate professionals don’t want to be told about a product; they want to see it in action. This means photos, screenshots, demo videos, and infographics. This type of visual content is more likely to be consumed and shared by its audience. Ensure visuals are high quality. Professional, well-lit photos and smart graphic design is a must. Videos are especially relevant. Around 8 billion videos are watched on Facebook every day, and even more are sourced on YouTube. Again, quality is essential.
News articles are still in high demand with 40% of Americans getting their news online. Those articles just aren’t not in long-form format of a decade ago. Readers are more likely to skim for relevant information. Breaking up text with bullets, lists, images, and headers help keep reader attention. Stick to the most essential details and source news from reputable outlets.
Content That Solves Problems
Content that actually addresses a legitimate problem of your target audience is key. Sometimes they don’t realize it’s a problem until they read your quality content. Give your readers the resources to solve the problem, or showcase how your product will solve it for them. This content can come from customer questions or complaints, polls, or found by researching search terms.
A recent HubSpot survey pointed to original research that is easily consumed is another type of content readers are seeking. Keep the data short and to the point. Break it up with color and captioned images. Match hard numbers with easily consumable charts, graphs, and other visuals to keep readers engaged through the entire work. End with tips on how to apply the results of the research into their practice.
Apply these strategies into your content marketing plan to see a boost in traffic and shareability. Update old posts by adding visuals and share again, bringing new life to old content. Remember to promote your updated content across channels.