#KeepingCRESocial by Sarah Malcolm: The Books Every Social Media Marketer Should Read

BLOG POST BY SARAH MALCOLM, CHIEF DIGITAL STRATEGIST AT THE NEWS FUNNEL

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Social media is the always changing giant that we’re just trying to keep up with… much less get ahead of. As a CRE professional you probably already know that you should be killing the social media game, so next time you’re taking some down time why not read a book that’s going to improve your presence online. This is one kind of marketing you can do poolside, and we can get on board with that.

Jab, Jab, Jab, Right Hook

By Gary Vaynerchuk

With 500 million tweets on Twitter, 80 million Instagram photos, and 30 billion pieces of content being shared on social media each month. It seems almost impossible to cut through that kind of noise to make your message recognizable. But nobody does it better than marketer Gary Vaynerchuk. In his book Jab, Jab, Jab, Right Hook he talks about the ability to stand out in this loud market through the power of storytelling.

Everybody Writes

By Ann Handley

Part of good storytelling is also crafting the perfect message on social media, and writing is such an important aspect of good messaging. Ann focuses on teaching her readers to write better, or to just not be as stressed out by it! She offers simple grammar rules that won’t leave your head spinning, and insight into content creations, production and publishing.

Influence: The Psychology of Persuasion

By Robert Cialdini

Marketing yourself and your CRE business online has a lot to do with the psychology of it all. But what if you don’t understand it? This book explains why consumers say yes to people, products and services.

Youtility: Why Smart Marketing Is About Help Not Hype

By Jay Baer

So many marketers are focused on those assumed important lists of followers, number of retweets or rapid-fire likes. But success in social media marketing is about so much more than likes or emojis – it’s about providing some serious value to your audience. Don’t sell your services, focus on helping to develop stronger relationships with loyal customers over time.

How to Win Friends and Influence People

By Dale Carnegie

This is true classic for marketers. It’s like that little black dress or classic suit that never goes out of style. Dale Carnegie’s world-renowned book about connecting with people is the play-book for so many professionals. Ultimately, marketing is about connecting with your audience and this book teaches its readers how to deal with humans in any situation.

Crushing It

By Gary Vaynerchuk

Gary did it again. The serial entrepreneur, author, speaker and internet personality is giving us the secret to his social media success in his new book, Crushing It. He also inspires us to do whatever it takes to become successful on these platforms.


To read more #KeepingCRESocial posts, click here.

Need help with your social media strategy? Contact Jen@thenewsfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS. Can I get an AMEN!?

If you are interested in booking Sarah Malcolm as a speaker feel free to reach out directly at sarah@thenewsfunnel.com.

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