If you’re in content marketing, you’ve heard about, seen, or used video memes in your marketing materials. But are you using them strategically? Or simply throwing them into posts willy-nilly?
For further motivation, check out these eye-popping stats from Inc:
- Posts that include images produce 650% higher engagement than text-only posts.
- People are 85% more likely to buy a product after viewing a product video.
- 79% of internet traffic will be video by 2018.
But how can you integrate video memes effortlessly into your marketing? Read on, dear content marketers, to discover the “9 People You’ll Meet at New York National Deal Making.”
December 5th to December 6th, 2016, over 10,000 attendees will network and conduct business at ICSC’s second largest global deal making event, New York National Deal Making. One of the best parts of the event is the people watching, and meeting. There are a few, shall we say, “characters” who attend.
When you join ICSC at New York National Deal Making, keep your eyes peeled for these 9 personas, identifiable at a glance. (And enjoy how keenly we used video memes in this post.)
#1: The Deal Maker
These brokers are all about the hustle, baby. Buying and selling properties for millions to billions, and looking good doing it.
#2: The Financier
This is that lender at the ready, the guy or gal prepared to make it rain if an owner or developer needs.
#3: The Marketing Crew
After months of ensuring every aspect of the event is perfect, from promotion to manual labor, these fine folks are READY FOR THEIR NAP, NOW.
#4: The CEO
Poster child for the company, the CEO enters the show, glowing like the superhero in charge, shares their company story, and drops the mic. Boom. Over.
#6: The High Heelers
It doesn’t matter the #1 piece of advice at these events is to wear comfortable shoes. These women dominate all conferences from peak heel heights, peering down at their peers, never showing pain. They are the Tough Mudders of ICSC event attendees.
Now that you’re fully ramped on video memes and the New York National Deal Making event, you can prepare to be the belle of the ball - the content marketers who know their stuff inside and out, and will make the most of every conference they partake in.
Pro-tip: We used the Video Meme App by Golden Gate Solutions to create these memes, and it was a very intuitive tool. There are lots of great options to create memes out there, be sure and let us know if you find a good one!