Ready, set, freeze! The Mannequin Challenge is the latest social trend sweeping the nation. When the marketing team at Peterson Companies saw buzz, they knew they had the perfect place to get the public to jump onto the challenge.
The marketing team partnered with local Silver Spring emcee Tommy McFly from Fresh 94.7 FM to execute the challenge. The evening of the Downtown Silver Spring Tree Lighting and Street Party, McFly explained the challenge to the enthusiastic crowd. With just a minute to strike a pose before the camera rolled, hundreds of Silver Springs residents reimagined the holiday by having fun with the festive backdrop.
“The poses were unique and creative and as diverse as the Silver Spring community - and it was amazing to me that people held them for 2 minutes,” said Angela Sweeney, Vice President of Corporate Marketing and Communications for the Peterson Companies. “This was a fun and unique way to tap into a pop culture phenomenon and create a memorable experience for our guests.”
Peterson Companies is the owner of Downtown Silver Spring in Silver Spring, Maryland, a walkable destination for shopping, entertainment, and dining. The commercial real estate developer and owner manages retail, office, and residential communities around the Washington, D.C. area.