The 10 Most Influential Real Estate Brands on Social Media

What makes a brand influential on social media?

Several things, in our opinion…

  • A consistent presence
  • A clear message and voice
  • Engagement with others
  • Unique and original content
  • And, probably the least important (but still critical) would be their follower counts

And so, our (Content Marketing) team scoured the social media landscape for the real estate brands that encompass all of the above.

According to our team, these are the 10 brands that do it as well as anyone in the real estate sector:

1. NAI Global

"NAI Global is the single largest, most powerful global network of owner-operated commercial real estate brokerage firms. Our member firms, leaders in their local markets, are actively managed to work in unison and provide you with exceptional solutions to your commercial real estate needs – both locally and globally."


“JLL Real Views is a news site from JLL that features stories exploring the world of real estate and its impact on the wider business world. Our authors and contributors, from within and outside of JLL, provide expert insights that create stimulating conversations to help you make informed decisions.”


“We are collaborative entrepreneurs raising the bar on what it means to provide a higher level of service. No matter how much we grow our global reach and resources, our approach to commercial real estate will always be people-driven and client-focused.”


“On Blueprint, you’ll find stories informed by urbanists, academics and big thinkers around the world. Our stories are unified by business ideas that transcend commercial real estate and examine the built environment’s potential and power to impact businesses, cities and people—told through the lens of commercial real estate.”


“Through Knowledge Leader, Colliers International allows readers to stay in touch with – and at the leading edge of — a rapidly evolving industry by uncovering and showcasing the individuals, organizations and trends that are transforming commercial real estate.  Knowledge Leader is both a lens on innovative businesses and their leaders, and an engine that connects enterprising individuals and companies with global leaders in commercial real estate.”


“Our virtual presence encompasses a variety of engaging, interactive, and innovative channels. Douglas Elliman‘s social media presence draws the attention of fans, followers, and “likers” around the world. We are in constant communication with our consumers through our activity across a variety of social media platforms”


“Zillow is the leading residential real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.”


“Century 21 Real Estate is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. The Century 21 brand is the most recognized brand name in residential real estate, and the industry leader in brand awareness – a position it has held since 1999.”


“RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 93,000 agents provide RE/MAX a global reach of more than 95 countries. Nobody sells more real estate than RE/MAX.”


"Keller Williams Realty, Inc. is powered by a mission to help real estate agents build careers worth having, businesses worth owning and lives worth living. A unique profit-sharing system that encourages all associates to become stakeholders in the profitability of individual market centers is serving to fuel the company’s growth trajectory."


Did we leave anyone out? Comment below with your suggestions for top real estate brands in social media!