BLOG POST BY LAUREN LEAL, DIRECTOR OF ENGAGEMENT AT THE NEWS FUNNEL
When the going gets tough, people look to different aids to help pull them out of the rut. Inspirational quotes are definitely one of those popular helpers, but why wait until tough times to feed your aspirational spirit? For people open to their message, the well-structured language and strong imagery can be powerful in changing our thinking and actions. These are some of the best marketing quotes in the real estate biz. Delivered in a punch, this ear candy will not only get you thinking about why you love your career but how you can extract the messages and apply them to your real estate practice.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin
There’s plenty of competition in the commercial real estate business. In fact, there is never a time when you are the only option in town. Skip the bologna and stop modeling your business and marketing strategies after everyone else. It’s time to step outside of the box. Find what makes your style remarkable and prove to potential buyers that you’re unique and have what it takes to deliver.
“In the real estate business, you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” – Johnny Isakson
Working in commercial real estate is not just about buying and selling properties. You have to be a lover of learning in order to succeed. Over the years you learn the complexities, charm, and challenges of welcoming clients into their new neighborhood. And after working across different areas, real estate agents gain a really rich understanding of how every community has a special place in the world.
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt
The two words that should describe every investment are smart and safe, and FDR really hits it out of the park in his line about investments in real estate. This man knew his stuff, so it’s a safe bet to keep those words in mind (or maybe toss out to potential buyers) when you’re closing in on a deal.
“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” – Jay Baer
Your clients are more than just a commission and you should take the time to build a solid relationship. The more you know about them, the happier they will be and the better you’ll be able to serve their needs.
“Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.” – Chris Murray
This speaks for itself in all aspects of life. But in real estate, we know the importance of a good referral. Aim beyond calling it good just to get the job done. Commit yourself to giving clients an experience that’ll blow them away. Every. Single. Time. Make it one so striking they can’t help but tell others about it. This will lead to good testimonies, and we all know those can be gold. But it’s also about pouring your heart into your work and taking pride in all that you set out to do.
Need help with your social media strategy? Contact Jen@thenewsfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS.