BLOG POST BY LINDSEY IMPERATORE, DIRECTOR OF MARKETING AT THE NEWS FUNNEL
If you’ve connected with us here at The Content Funnel you probably already know how critical marketing is to the success of your commercial real estate business. While we’re slightly biased when it comes to the best marketing blogs out there to improve your lead generation efforts and drive traffic back to your CRE business (*cough*, *cough*, OURS), we have a few other marketing blogs that we love, too.
If you MUST read a blog other than ours, here are a few of our favorite marketing blogs that will help you improve your marketing strategy and attract a broader audience to your CRE business.
When it comes to search engine optimization (SEO), The Moz Blog is a great go-to for valuable and actionable information for you to implement in driving traffic back to your website through search engines. For those of you that are new to SEO, it can be a tough nut to crack and The Moz Blog does a great job of breaking the concepts down into simple terms that any can use to improve their important rankings in search results online.
If you’re on board with the concept of data and analytics being king in the world of marketing (which if you aren’t, you should be) – Kissmetrics will be your new favorite blog, other than ours of course! The Kissmetrics blog offers valuable insight into the marketing industry, but only if they have the sufficient data to back it up.
Here at The Content Funnel, we are big fans of using content to drive your marketing efforts. The Content Marketing Institute offers new and innovative ways to use your own content to improve your marketing efforts and increase traffic to your CRE company. And if you want more than just a blog to learn about the importance of content, Content Marketing Institute provides other forms of information like eBooks and whitepapers.
It’s likely you’ve heard of this media powerhouse, and it’s a great resource for those looking to learn a little more about marketing. It publishes pieces on a variety of topics like marketing, business, strategy and general human interest stories. Because it isn’t solely focused on marketing, you’ll get a great overview and a well-rounded view on the different business industries in general.
HubSpot is primarily known for its customer relationship management software and marketing conferences, so these people know their stuff. They have perfected the process of inbound marketing and their cheeky blog will keep you entertained and informed.
Sometimes the information overload can become overwhelming but it’s important to stick to your roots, your brand message and how you prefer to share content with your audience. While it’s great to stay informed make sure you’re doing what feels true and authentic to your own brand and you’ll attract the ideal clients to your CRE business.
Need help with your social media strategy? Contact Jen@thenewsfunnel.com to learn more. We manage some of the BIGGEST brand’s social media in CRE and more importantly WE GET RESULTS.