Months after the arrival of Instagram Stories and Facebook Live, Twitter announced users can now broadcast video through their platform. The live streaming update comes as the company’s merger with Periscope finishes.
Twitter Live will help the company compete against the Facebook Live feature, which is rapidly growing in popularity since its addition earlier this year. The new content option builds on an earlier integration update that allows users to watch Periscope broadcasts via Twitter.
When users compose a tweet, they have the option of going Live without needing to open a new window or using the Periscope app. Simply tapping “Live” opens a pre-broadcast screen for framing the shot. To go Live, tap “Go Live.”
People can comment and heart the broadcast as with a regular tweet. Any tweets with live streaming can be retweeted and shared. The option will be available on Android and iOS. Additional features allow Twitter users to receive live video notifications by following specific Twitter handles. Any videos published on Twitter will be available on Periscope. Users can search for live videos on either application using Periscope.tv's Web Player.
Periscope is home to a variety of live broadcasts ranging from nationally covered protests to funny cat videos. Twitter acquired the app in the 2015 for just under a $100 million. Since then Twitter announced rights to live stream events like the Republican and Democratic conventions and some National Football League Thursday night games.
Twitter prizes itself as a social platform covering real-time events across the world. The senior manager for software engineering at Twitter, Sara Haider, thinks adding live video will increase users’ capabilities to bring these moments to life in new and exciting ways.
The live streaming announcement and update comes after Twitter reported dwindling revenue growth in its third quarter and months of flat lining user numbers.
Expect real estate professionals to use Twitter Live much in the same way as Facebook Live or Instagram Stories. Live broadcasts of special events, open houses, and announcements help professionals stand out in the tweeting community.