Blog Post by Lindsey Imperatore, Director of Marketing at The News Funnel
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Using content marketing for a real estate service means getting your product in front of real estate agents and brokers. Where are real estate professionals turning to learn about the industry’s latest developments? Besides industry-leading publications from the National Association of Realtors or Inman, there are real estate web publications that accept unsolicited submissions. Get your blogs in front of a wider audience with redistribution or syndication on the right channels. Sharing your thoughts on websites besides your owned channel boosts potential web traffic and builds the links necessary for strong search engine ranking placement.
The News Funnel
The News Funnel is the top source of real estate news. The mobile app and website aggregates real estate industry news from multiple, reliable sources and allows its users to personalize the topics that appear in their feed. Companies create profiles on The News Funnel and then submit their press releases, blogs, and research reports.
Real Estate Tech News
The hub of technology development for the residential and commercial real estate industry, tech companies turn to Real Estate Tech News (RETN) to launch new products and services, announce new developments, and highlight industry trends. RETN accepts guest blogs that adhere to its editorial guidelines and the hub offers sponsored content options.
The Broker List
This free, collaborative platform is aimed at commercial real estate brokers and CRE Professionals. TheBrokerList allows its vetted member bloggers to syndicate and publish their content on its blog. Even if you choose not to syndicate, the member is welcome to submit a blog post for publication.
Members of this real estate community can publish blogs on the Member Blogs platform. The rules are simple: non-promotional, helpful material that is useful to the community at large. The best blogs earn appearances on the Member blogs page and the twice-weekly BiggerPockets newsletter.
This real estate industry professional social networking community has almost 300,000 members and over 4 million blog posts written by its members. Active Rain encourages original blog content and leaving feedback on other member’s blogs.
Submit your latest news to the Realty Times, a free service to real estate vendors in North America. The article must fit into one five categories (Listing Story, Advice from the Expert, Market Outlook, etc.) and will include your contact information, helping boost traffic and website exposure.