BLOG POST BY LAUREN LEAL, DIRECTOR OF ENGAGEMENT AT THE NEWS FUNNEL
It’s likely you’ve given plenty of reasons for not focusing on blogging in your commercial real estate business. Maybe it’s too time consuming. Perhaps you think no one really cares what you have to say. It could also be that you are unsure of how it will impact your bottom line.
While there is an investment of time and energy involved with writing a blog, you might be surprised how much this little aspect of your marketing can make a huge impact.
Three Little Letters – S. E. O. (Search Engine Optimization)
If you have a business website the end goal is always to be sure it’s on the first page of the search engines your potential clients are using to find you, right? If you’re buried in page 32 of search results who is likely to find your website? And more importantly, how will you generate new leads?
Blogging alone is an SEO gold mine. Search engines like Google love to see that you’re updating your site regularly and the keywords you’ll include in your pieces will help people find your business more easily. The more relevant your site appears to be, the higher Google will move you up in search results – and that’s the bread and butter of generating leads.
Helping Potential Clients Get to Know “You”
A blog is a good way for potential clients to get to know you and your CRE business before they even click send on an e-mail or pick up the phone to call you.
First, they will have a better understanding of your approach and personality. It will give your commercial real estate company a voice that they can resonate with. Secondly, blogging offers a huge opportunity for you to showcase your expertise and the past successes that you might not otherwise elaborate on.
As compared to traditional advertising costs, blogs are extremely reasonable. Even if you invest in a professional to pen and run your blog, it’s likely you’ll still be spending less than you do on your typical advertisements – and we’re certain the ROI will be higher.
More often than not, commercial real estate professionals don’t think of their blog as a marketing tool. They assume that it’s a good place to keep clients and potential clients updated on the happenings with their company but it’s not truly generating leads.
On the contrary, blogging might actually be your best marketing tool! Not only is it a platform for you to prove your expertise and value, it will continually serve you as a way to improve your website’s SEO and credibility through search engines.
It Couldn’t Be Easier
There are no complicated algorithms to understand or target audiences to build, blogging is essentially sharing your stories with your community. Whether you decide to hire someone to write for you or plan to take it on yourself, setting up a blog is about as simple as writing an e-mail.
So, if you aren’t on the blogging train yet, we hope you are now. It’s one of the most effective and easy marketing efforts you can start today. Not only does it give you a platform to share your message with the world, it’s an important marketing tool that organically drives traffic to your website, and leads to your business.
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