Marketing requires a broad range of skills, as highlighted by the professional women below. These leaders in real estate brand development, public relations, social strategies, and team building share one common thread: a passion for their work. They rolled with the punches as the industry rapidly evolved from what is now considered traditional marketing to digital marketing. Today these women remain at forefront of emerging marketing trends reshaping how we interact with consumers.
This blog series is in partnership with Commercial Real Estate Women (CREW) Network, the industry's premier business networking organization dedicated to advancing the achievements of women in commercial real estate. More than 10,000 CREW Network members represent nearly every discipline within the industry globally and have a presence in over 70 major markets.
Check out a related post on Real Estate Tech News: The Top CRE Tech Founders & CEOs
Maureen Waters, CMO, Ten-X
CRE veteran, Maureen Waters is the chief marketing officer of Ten-X's commercial division. Prior to joining Ten-X, Waters served as head of real estate and asset management at Bill Gates Investments. She also spent 15 years at Cushman & Wakefield, where she most recently served as chief marketing and strategy officer, and six years at CBRE, where she directed regional marketing, communications, technology and market research. Connect on LinkedIn.
Kristy Simonette, SR VP of Strategic Services, Chief Information Officer, Camden Property Trust
Simonette is committed to delivering an exceptional customer experience for both internal and external customers. She has worked with Camden in various roles and finds focusing on innovative solutions motivates her the most. She believes progress is more important than perfection. Simonette is a member of the CREW network. Connect on LinkedIn.
Lindsay Fierro, Senior VP, NAI Global
Amongst Fierro’s many roles within NAI Global, she handles marketing and communications duties. She is extremely knowledgeable about various software involved in the industry. Her breadth of experience allows her to provide operations oversight to NAI Global headquarters, plus the Princeton and New York offices. Connect on LinkedIn.
Cherilyn Kawa Megill, Chief Marketing Officer, Phillips Edison & Company
The key word associated with Megill is ”strategic.” Her 20-plus years of professional retail real estate experience is a model of consumer marketing success. She enjoys thinking creatively about branding, public relations, special events, and marketing. The CMO at Phillips Edison & Company is a member of the CREW network. Connect on LinkedIn.
Angela Sweeney, Vice President - Chief Marketing Officer, The Peterson Companies
Sweeney is an expert marketing team leader with special expertise in developing marketing organizations. For over 20 years she has been implementing marketing plans, establishing and building brands, and creating effective marketing campaigns. She has been a senior executive in the marketing world for over half that time and the last six with The Peterson Companies. Connect on LinkedIn.
Kristen K. Moore, Chief Marketing Officer, Brixmor
Moore is an award-winning industry professional focused on producing results in marketing and communications. At Brixmor, she has helped reverse a five-year sales slump, generated media coverage, improved website visits, and much more. Connect on LinkedIn.
Alexis Fermanis, Director of Communications, SIOR
At SIOR, Fermanis is leading the charge in revamping the organization's website and spearheaded their first-ever digital quarterly magazine edition and mobile app. She is dedicated to improving online and offline communication processes and enhancing communications and social media. Fermanis graduated from the S.I. Newhouse School of Communications. Connect on LinkedIn.
Andrea Simpson, Vice President of Marketing, Federal Realty Investment Trust
Simpson has been building Federal Realty Investment Trust’s marketing and corporate communications strategy for over six years. She earned the certified marketing director designation through the ICSC and worked in marketing with Boston Properties. Simpson is a member of the CREW network. Connect on LinkedIn.
Christine Anderson, Sr. Managing Director External Relations, Blackstone
In her current role, Anderson leads Blackstone’s public relations, marketing, and internal communications. Prior experiences include working for the former Governor of New York as the communications director. She has been the governor's press secretary and the communications director on a 2006 gubernatorial campaign. Connect on LinkedIn.
Christine Schultz, Chief Marketing Officer, Colliers International
Schultz specializes in marketing strategy, brand positioning, digital marketing and more. Before joining the Colliers International marketing team in 2010, she was a Director of Marketing and Communications for Cushman & Wakefield. Connect on LinkedIn.
Cynthia Langhorst, Senior Director - Communications & Marketing Trammell, Crow Company
Langhorst has 18 years of public relations and marketing experience with real estate companies. She currently serves as a Senior Director of Communications and Marketing at Trammell Crow, one of the nation's largest developers and investors in commercial real estate. Connect on LinkedIn.
Connie Weaver, Senior Executive Vice President, Chief Marketing & Communications Officer, TIAA
With marketing experience in numerous industries, Weaver brings 25 years of executive know-how to TIAA. She has worked with Fortune 100 companies and top names like AT&T and Microsoft. She is currently involved with numerous educational and community organizations. Connect on LinkedIn.
Elyse Bandel, Executive Vice President, Marketing & Communications, RKF
Bandel is an expert in commercial real estate marketing and communications with 25 years of industry experience. For over 14 years she has been a part of the RKF team, overseeing all their corporate communications. Before that, Bandel worked for CB Richard Ellis and PREMISYS Real Estate Services. Connect on LinkedIn.
Kathryn Hamilton, Vice President for Marketing and Communications, NAIOP
Described as a driven communications leader, Hamilton is launching successful campaigns for NAIOP. She has achieved Telly Awards and Sitecore certifications and contributed articles to The Wall Street Journal and National Real Estate Investor. Real Estate Forum magazine recognized Hamilton in its “Fifty Under 40” list. Connect on LinkedIn.
Joy Habian, Vice President of Marketing, The Durst Organization
Even before joining The Durst Organization, Habian possessed extensive experience directing marketing and communications strategies. She is a former chairperson of the AIA NYC Chapter Marketing and Public Relations Committee. She earned a Masters in Architecture from Harvard’s Graduate School of Design. Connect on LinkedIn.
Jill Kouri, Chief Marketing Officer, Americas JLL
Kouri brings over 20 years of experience to JLL in creating multichannel experiences not just in the Americas, but in European, Singapore, Japan, and China. Her professional background in the global commercial real estate industry includes marketing positions with Accenture. Connect on LinkedIn.
Laura Lewis, Chief Marketing Officer, CREW Network
Creative use of technology in today’s marketing strategies is essential and one of Lewis’ specializations. She oversees the marketing efforts of the CREW Network, a $4.5 million organization empowering women in commercial real estate. Before joining the CREW team, Lewis directed the brand and digital strategy of the National Association of Collegiate Women Athletics Administrators. Lewis is a member of the CREW network. Connect on LinkedIn.
Lisa Vogel, Senior Vice President of Marketing, Vornado
Vogel’s career started in the sports industry, working with ESPN Radio, NASCAR, and Madison Square Garden. Today she manages marketing for Vornado Realty Trust, a manager and developer of commercial real estate spaces in New York, Washington, DC, Chicago and San Francisco. Connect on LinkedIn.
Frances Lewis, Chief Marketing Officer, Avison Young
Lewis works on a global scale to provide coordination of Avison Young’s rapidly growing commercial real estate services. Past experience includes executive positions with Grubb and Ellis and Equity Office Properties Trust. In total, Lewis brings over 30 years of marketing experience to Avison Young. Connect on LinkedIn.
Kristin Murphy, Director, Marketing and Public Relations, HFF
An HFF employee since 2003, Murphy handles the developer’s national public and media relations program, coordinates speaking engagements at industry events, and leads its social media strategy. HFF is a top CRE intermediary with extensive capital market knowledge. Connect on LinkedIn.
Connect with more women leading the charge in shaping the commercial real estate industry by founding and leading new technology startups.