Blog Post by Lindsey Imperatore, Director of Marketing at The News Funnel
Now that mobile access to the Internet has surpassed desktop access, search engines are prioritizing mobile optimized websites. Content marketers must be prepared to shift content formatting and creation. Even if you are optimizing content for mobile, are you shooting yourself in the foot by making certain mistakes? Earn the best boost by avoiding these problems to help your website perform better on mobile devices.
Do you know how long a person will wait to abandon a web page that isn't loading? Google research says over half will give up after 3 seconds. Ideally a web page should load in less than a second on a mobile device. How do website managers create fast load times? Start by checking the current page speed using Google PageSpeed Insights to assess performance. Continue optimizing with a streamlined web design. Consider creating AMP optimized pages, which Google prioritizes in search engine ranking placement. Avoid redirects and remove any unnecessary coding elements, like slow embedded videos and large graphic files.
Mobile user experience
Designers and marketers often talk about efficient user interfaces and designing for an optimal user experience. This carries over into the mobile world. Certain elements don't translate well from a desktop design to a mobile design. For instance, a pop-up call to action that would cover the entire Page's content on a mobile device detracts from a user experience. Instead of pop-up advertising, try to incorporate it the advertisement into a banner on the mobile design site. Other factors that detract from a user’s experience include how the page displays on a device and how users navigate, as discussed next.
Mobile devices are not a one-size-fits-all. Proper sizing means users either miss content or must scroll horizontally to read all of your content. Make sure your website can load any sized device. Either enable user scaling or style your page differently for different screen sizes. Check the sizing of your images to make sure they will appear properly.
Poor mobile design
Even now with all training and available content regarding website design, some websites still incorporate poor mobile design features. You must think specifically for the small screen. This means careful selection of font types, sizes, colors, and placement of all features like videos and images. Spacing links and a navigable menu are essential to attracting and keeping website visitors on the page.
As content marketers, we must be aware of how our website visitors access the content. Creating streamlined content that displays well on all devices keeps readers engaged with our material and increase search engine ranking placement. Given how hard we work to craft engaging content, avoid mobile optimization mistakes to maximize your ranking.