What is #KeepingCRESocial?
Welcome to #KeepingCRESocial blogs written by Sarah Malcolm aimed to inspire and educate the commercial real estate industry to engage and build their digital footprint on social. Subscribe to receive all #KeepingCRESocial posts by entering your email address below.
The word controversial alone causes companies to cringe. They want their clients and prospects to associate positive feelings with their company, and they believe that touching any controversial topic will shatter all of this positivity they’ve worked hard to build. However, that just isn’t true.
A world without emojis is a world we don’t want to be a part of. They are a fun shortcut to expressing an idea or emotion and have become an extension of human communication around the world. It’s understandable--these cute little characters really know how to drive a message home. From emails to your co-workers to company tweets, the possibilities are endless! Here are some tips for staying professional while using emojis in your CRE marketing campaign.
If you operate a business-to-business (B2B) company you are probably semi-convinced social media just “doesn’t work” for you. At the same time, you feel left out of the social media success stories.
Everyone agent is anxious to start closing deals and turning over profits. But there are a few steps that come before you start raking in the dough. Let’s rewind and take a look at your social media strategy.
Commercial real estate is a social business. Your whole day is basically spent around communicating, so that means a lot of time is spent building a network.
Instagram photos can be total eye candy. How many times have you been scrolling through your feed and thought “I wish my Instagram photos were on that level” or “If only my business were as glamorous as it looks on Instagram”?
You’ve got the spreadsheet out and you’re working the numbers, wondering how much dough should be spent on your marketing. One of your top questions should be how much of the budget you want to allocate to Facebook ads.
Social media is about to score another point for the marketing department. The topic on the court: focus groups.
You’ve seen the social media page we’re talking about. You know, the one with all the perfectly curated posts, beautiful pictures and witty copy… with absolutely no likes or comments.
Social media is a mysterious beast that we’re still learning to tame. Changes crop up left and right, posts and updates slam your screen at a million miles a minute.
About the Author
Sarah Malcolm is the Chief Digital Strategist for The Content Funnel. Prior to joining our team, Sarah was the Director of Digital Strategy for ICSC. Acknowledged as one of the CRE industry-leading social media pioneers, Malcolm has created and executed ICSC’s Social, Mobile and Digital strategy, winning over 40 awards for ICSC’s mobile apps, social media, digital and websites.