Marketing has always represented a hefty slice of the business operations budget pie, but there's no reason to waste a single penny when content marketing improves the return on investment. Blanket advertising like direct mail and leaflets wastes effort and money.
As cool as it would be, we don’t have a Delorean time machine to peak forward into the future of content marketing. Based on our experience and research conducted by industry leaders, we do have some insight and educated guesses to how the digital marketing landscape will be in ten years.
If user engagement is the most important metric you're using to measure your content marketing plan, then you should consider using interactive content. DemandGen report said 91% of business-to-business buyers prefer interactive, visual content.
Tooting your horn is a must when applying for an accelerator program, entering a competition, or during a client interview. The rest of the time, self-promotion is like one-man cymbal performance in a concert hall. Anyone who was sitting in the seats is guaranteed to leave–and fast! Apply the analogy to social media: how many clicks did you gain on the last post about how your awesome company is?
What brand doesn't want to be a leader in their industry? After all, the vast majority of customers prefer to work with familiar brands. Startups can transform from total unknown to the go-to industry source. Like all good things in life, be prepared to work for it. Even the unicorns started somewhere.