Keller Williams is a residential and commercial real estate company emphasizing investment in its associates and communities. Today, Keller Williams has 139,000 associates working in over 790 Market centers across the globe. It believes the individuals’ community presence is what drives business. By providing agents the necessary resources to grow their business, everyone is successful.
It's called a social media network for a reason. Facebook and Instagram are not a running diary of mundane events like eating a taco at lunch. That taco-eating photo happened as part of a special networking lunch and included six tagged professional colleagues, who all liked, shared, and commented on the event. In a way, that’s small-scale influencer marketing: using someone else’s owned network to promote your brand.
Fashionably late is not a “thing” in the marketing world. Timing matters. To get the best results from social media campaigns, you must publish at optimal times. That applies to email marketing, too. By sending an email at the right time, you increase your open and click-through rates. The guidelines below are based on general research. Always consult your metrics to determine the best time to send campaigns to your email list. Note: all of the times listed here reflect the Eastern time zone.
Chances are you did not hire your new sales executive for their Instagram skills. Crafting engaging blogs and social content is not a universal talent. Free your staff to focus on their strengths by hiring experts in content marketing. Not every company needs an in-house specialist. Outsourcing content marketing can solve the content conundrum and produce serious results. What are the advantages of outsourcing content marketing versus hiring an in-house manager?
If the word “audit” causes your cheek to twitch and sends your blood pressure through the roof, chill. Social media audits are--dare we say it?-- a fun kind of number-crunching. Why? By the end of a social media audit, you have opportunities for celebration by revealing successes, a more efficient strategy by cutting wasted tactics, and creative inspiration for new campaigns moving forward. Content leaders know social media audits empower a successful content strategy.
Colliers International is an entrepreneurial global real estate company operating in 66 countries. Their range of services covers owners, investors, and tenants in all market segments. The company’s mission places others first: clients, its community, and shareholders. The 16,000 professionals employed with Colliers International are passionate about service, industry growth and supplying the best advice for business decisions.