In a world where people engage more with their technology than other people, dedicating time to face-to-face networking becomes even more important. Social networks were designed to empower human-to-human connections, not replace them. Online marketing done well supports offline marketing efforts and vice versa.
Automation programs specifically designed for Instagram like Instagress and GramKosh enable users to set up hashtags to find, automatically like, and sometimes comment on posts without having to do the “finding” themselves. Anyone who has worked with computers long enough can recognize right away the pitfalls of this type of automation. One blogger recounts her experience as follows: “A few weeks ago I posted a picture of my feet in the ocean and I got a comment that said. ‘That looks so cute on you!!’ with an array of emojis.”
When a content marketer discusses, "quality content," what does that really mean? Not “quality” is easily described: not word count or click bait, blatant self-promotion or sales pitches. “Quality” refers to unique, well-researched ideas born from your experience that benefits your consumers. Voice resonates through the piece and best content marketing practices, while used, blend smoothly into the content. How do you determine if your content possesses the stamp of quality?
What do real estate brokers want? More listings, of course! Just like investors want more properties for their portfolios and lenders want more loans. ProspectNow helps real estate professionals find properties most likely to need their services using predictive analytics. The service is a cloud-based platform with details on ownership and contact information on over a hundred million properties. Target marketing to the right property owners and businesses for more efficient results.
Original content is always preferred over content created by others. However, sharing quality pieces on social media news feeds does have benefits. Curating content helps engage with influencers, show followers you stay on top of trends, and sources contents that would help your followers. With the staggering amount of material consistently being published makes it easy to miss quality content. A content curation tool comes in handy tracking and sharing the best material. Try these platforms to manage shared content.
Sometimes content marketing newbies forget about the “social” aspect of “social media.” We become absorbed with the content generation process, creating infographics, writing blogs, recording videos, and sourcing content from our RSS feeds. Having a social media calendar and content schedule are all excellent, but real estate professionals must factor time to actually be social. Remember social media started as a way for people to interact. When real estate agents and brokers return to those roots, they find success.