SEO. The three letters that breed panic in so many business owners and marketers. With all the white papers, courses and ads for getting your website “on the first page of Google,” it’s hard to know where to start when it comes to your SEO strategy. But we’re here to open the lid on the SEO mystery box.
Instagram has taken the social media world by storm with even main-stream companies using this once-considered-quirky platform to engage with their customers and drive significant traffic back to their businesses. “The ‘Gram” was previously considered a spot for sharing vacation photos and latte art but it’s now an important part of a comprehensive marketing strategy, even for CRE businesses.
Looking for some light bedtime reading? Okay, maybe these aren’t “light,” but these titles will inspire any content marketer’s creative juices. After all, we can never know too much about how to leverage our content to win more customers. Sharpen your toolbox with these great reads.
Successful content marketers are always striving to reach new and ever-expanding audiences. Transforming quality content from one form to another provides two marketing benefits: 1) it breathes new life into marketing, and, 2) it attracts a new audience that prefers the new content type. Converting blogs into a video is a smart way to maximize content reach.
Something new is stirring in the content marketing world, and it's not live video or messaging apps. Welcome to dark social traffic. While it sounds ominous, dark social traffic is actually a good thing for content marketers.