Content marketers devote plenty of time talking about how to capture attention in an increasingly crowded online world. Like a magician, marketers deploy every trick up their sleeve: jumping on new trends, crafting catchy titles, and creating evergreen content. Bloggers have to wonder--is all this effort worth it? Yes. A NewsCred study found the average time spent per article was 37 seconds in the first quarter of 2016. Half a minute may not seem like much, but that’s enough time for a consumer to scan, digest key takeaways, and make a judgment call on your business.
At The Content Funnel, we love clever marketing campaigns. That’s why are excited to share how Real Estate Marketing Awards (#REMAS) Best Real Estate PR Campaign winner, Pace Advertising, created their winning entry. In a crowded field of top-notch campaigns, Pace Advertising’s submission impressed the judges’ panel. I recently caught up with Randy Kershner, Associate Creative Director of Pace to learn more about their winning PR strategies.
Research shows companies that actively manage their content marketing plan are more successful and satisfied with their results. Part of being an active content manager is conducting regular social media audits.
User experience, as it has always been, continues to be the key driving factor in web design. With users and apps becoming more intuitive, web design is evolving into quicker load times, more complex functionality, and customizable experiences.
Who hasn’t wished for more hours in a day? Sometimes it seems impossible to accomplish everything in 24 hours. Everyone prioritizes what tasks are most important to detriment of others. Real estate is no exception.