What’s more engaging: a video tour of a development or slideshow of renderings? The research points to video. Incorporating video into all levels of content marketing is proven to boost engagement and brand recognition. With social networks offering live broadcasting, the increase of video email marketing, and more support online for video content, adding video is easier than ever--and it doesn’t just have to be for real estate tours. There are seven ways real estate professionals can use video in their marketing.
A great the blog is worth its weight in audience growth. One of the key tenants of content marketing is to publish where your audience lives. Not everyone is going to read a blog, or scan an infographic, or scroll through a slideshow, but if you can present the same content in multiple formats there are no limits to the audience you can reach. The best content can be repurposed continuously keep your brand top of mind. Use these different content formats to recycle your best blog content.
Coldwell Banker Commercial (CBC) delivers exceptional commercial real estate service on a global scale using leaders positioned in local communities. The 175 independently owned and operated CBC companies in over 47 countries help clients find commercial space for sale or lease. The company’s professionals are experienced service providers in acquisition and disposition, landlord representation, capital services, market research, property and facilities management, tenant representation. CBC represents all commercial real estate property types. Thanks to each CBC affiliated professional’s commitment to client success, the company is a CRE industry leader.
Make your customers melt with a charming Valentine's Day campaign. Yes, the real estate industry can design a creative content marketing strategy for the most romantic time of year. Valentine's Day is not about staring deeply into the eyes of a loved one, but making personal connections that resonate with others. Gain inspiration and ideas from other inventive Valentine's Day campaigns from content marketing leaders across the globe.
How can your email campaigns stand out against the inbox flood of retail deals, professional newsletters, and company promos? Easy! Combine the two hottest content marketing trends for 2017: video and email. Real estate content marketers know targeted email campaigns to boost their click-through and return on investment rates, and metrics are proving video improves those numbers.
What we love about content marketing is the constant evolution. New developments continue to stretch marketer’s creativity and keep the ways customers interact with brands fresh. Last year’s roll out of live video across social platforms, new user settings, and changes to news feed algorithms, has set up an interesting year for 2017. Research shows visual and video content continues to dominate. Keep these recent statistics in mind when revamping your content marketing strategy for the latest trends.