Exposure. Clicks. Reputation. These are the goals you should always have in mind when marketing commercial properties. It’s all about keeping the big picture in focus while not letting the little things get swept under the carpet.
Part of marketing to your clients in the online space is knowing exactly where they’re hanging out. The last thing you want to be doing is barking up the wrong virtual tree when trying to connect with your audience online.
Social media has consumed the human race. We are all aware of the persistent role social media plays in life and in business. Many agents are talking about social media marketing as the hip new way to promoting everything from vacation rentals to shopping centers to CRE blogs.
Generational marketing is an approach that uses generation groupings in marketing communication. Do you know who your best clients are? What generation do they belong to? This is important because each generation has a different idea about success, money, communication, and technology.