When you spend endless hours creating captivating and informative content for your commercial real estate client base, it’s easy to get frustrated when your content doesn’t immediately get shared, back-linked and liked. Even if you’re the most stellar writer with informative facts and engaging statistics, it’s not easy getting content to go viral.
We’re living in such a digital world these days that it almost feels as if we barely need to leave our homes to run everyday errands. You don’t have to visit the grocery store to get produce at your front door, or need to head to the movies to watch the hottest new flicks.
Sometimes there just aren’t enough hours in the day. How many times have you said those exact words? We’re all running around taking care of our work, families, and all I have to say is THANK YOU for Amazon Prime because you save me time! Wait, that rhymed…
Often times, commercial real estate professionals struggle with the differences between marketing and branding. They’re the same, right? Well, not exactly. Just because you’re really kicking butt on your CRE marketing and lead generation doesn’t mean you have a recognizable or cohesive brand.
I’ve been in and around the commercial real estate marketing scene for years and made some really great friends that I respect and love learn from. I wanted the #CRE industry to see the amazing work and how these creative innovators think. So this is my #KeepingCRESocial Q&A series with the top marketing folks in our industry killing the game!