8:45 am Registration Open
9:15 am - Welcome from The Content Funnel and Knotel!
9:20 - 10:15 am Be Like Zack Morris: Using the power of storytelling to sell via social media
Speaker, Mallorie Rosenbluth, Sr. Manager, Social Media, Grubhub / Seamless
Ever wonder how Zack Morris (yes, that Zack Morris) gets every girl during Saved by the Bell and Screech can't score one date with Lisa? Watching Zack's techniques won't just entertain you and indulge your desire for nostalgia; it will also unlock insights and strategies to apply towards driving ROI via your social media channels. In this session, you'll learn about the Zack Morris approach and hear real examples of how this technique has worked in practice for both Grubhub and Seamless.
10:15 - 11:15 am: Disrupting an utterly boring category: A look into how Boxed is changing the way toilet paper is bought
Speaker, Jackson Jeyanayagam, CMO Boxed
CPG and grocery shopping online has had a slow adoption rate despite the surge of higher-consideration categories like cars, diamonds and real estate. For whatever reason, consumers have been reluctant to buy paper towels and cereal online...but that's changing...and at a rapid pace. Boxed, an e-commerce wholesale club has become a popular alternative to Costco and Sam's and their CMO, Jackson Jeyanayagam, will discuss how they have disrupted a stale category and why their approach has made such a significant impact. From customer experience to CSR to technology innovation, Jackson will highlight why they believe Boxed is the new bulk.
11:15 - 11:30 am Break
11:30 am - 12:30 pm Planning for change. Why the "annual" plan needs to be interrupted
Speaker, Lisa Wieting, Vice President Of Planning + Integration, COHN Marketing
Remember those days when you could count on an annual media plan to spread your message in a linear, methodical and effective way. Remember when United dragged a guy off their airline and social media melted their entire reputation in hours. That's the world we live in now and planning needs to catch up with the times. We will take you through our planning process that goes underneath the surface and helps identify the themes that ultimately drive the ideas and not only encourages flexibility but thrives on it.
12:30 - 1:30 pm Lunch
1:30 - 2:30 pm Integrating online customer feedback with offline customer experiences
Speaker: Anne McKnight, Manager, Paid Media, GGP
Based on its mission to provide outstanding experiences, GGP, a leading owner and operator of high quality retail real estate in the U.S., transformed its marketing technology ecosystem. GGP streamlined 300+ social media accounts (Facebook, Twitter and Instagram for 118 properties), to ensure responses to customer comments/inquiries fell within the set SLA and feedback was aggregated in an actionable format.
2:30 - 3:30 pm Getting Smarter On Social: A “how-to” for social media analytics & insights
Speaker: Claire Joyce, Manager of Social Media Analytics & Insights, Comedy Central
Are you in over your head in data and analytics? We Got YOU! In this talk, Joyce will share her favorite tools and best practices she uses at Comedy Central. Learn how to spend less time on the platforms and get better results. She will show specific tactics and analytics behind Comedy Central’s social platforms. Not only do they make you laugh, but there is BIG data behind every move. If you love graphs, stats and social media, this session is for you.