8:30 am
Registration Opens
9:00 am
Welcome!
Sarah Malcolm, Chief Digital Strategist, The Content Funnel
Mallorie Rosenbluth, Head of Social Media and Influencer Marketing - Grubhub / Seamless
9:15 am
Make Customers Work For You: How To Increase User Generated Content
Cara Friedman, Director of Community, ClassPass
One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging - especially for small businesses or small teams where social media isn't necessarily your full-time job or you don't have a ton of dedicated resources. In this session, we will go over the importance of user generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you're also getting unique, quality content for your own channels.
Attendees of this session will be able to:
Identify existing opportunities and touch-points that will result in more user generated content
Ideate around encouraging and increasing user generated content
Walk away with action items on how to leverage user generated content to humanize the brand and boost engagement
10:00 am
Presentation
Michael Barber, Senior Vice President, Chief Creative Officer, Godfrey
10:45 am
Break
11:00 am
Panel Discussion: Marketing to Gen Z, Predictions for the Social Media Future
Moderator:
Diana Perry, Vice President, Marketing & Social Media, Linear Retail Properties
Panelists:
Rashawn Jackson, Director of Marketing, DLC Management Corp.
Cherilyn Megill, CRX, CMD, Senior Vice President, Chief Marketing Officer, Phillips Edison & Company
Angela Sweeney, Vice President, Corporate Marketing and Communications for The Peterson Companies
11:45 am
Fireside Chat: Building A Buzzfeed Worthy Brand with Fox 5 NY Mike Woods
Mike Woods, Fox 5 New York
Sarah Malcolm, Chief Digital Strategist, The Content Funnel
It’s not every day Buzzfeed declares you the #1 hottest news anchor in the world! Mike Woods, the mega popular meteorologist, fitness guru and nicest guy ever will share his social media secrets of how to build a brand bigger than his biceps! Besides occasionally taking off his shirt on air, ok maybe more than occasionally, hear how he uses his personal brand to gain popularity and connect with his fans online. Trust me, you won’t want to miss this sit down!
12:15 pm
Presentation of the Real Estate Marketing Awards (#REMAS)
Voting period for the 2018 #REMAS is May 1-25.
12:30 pm
Event concludes